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VOLUME 18 NUMBER 1 SPRING 2008
Children andElectronic Media
A COLLABORATION OF THE WOODROW WILSON SCHOOL OF PUBLIC AND INTERNATIONAL AFFAIRS APRINCETON UNIVERSITY AND THE BROOKINGS INSTITUTIO
3
Introducing the Issue
11
Trends in Media Use 
39
Media and Young Children’s Learning 
63
Media and Attention, Cognition, and School Achievement 
87
Media and Children’s Aggression, Fear, and Altruism
119
Online Communication and Adolescent Relationships 
147
Media and Risky Behaviors
181
Social Marketing Campaigns and Children’s Media Use 
205
Children as Consumers: Advertising and Marketing 
235
Children’s Media Policy
 
Senior Editorial Staff 
Sara McLanahan
Editor-in-Chief 
Princeton University Director, Center for Research onChild Wellbeing, and William S. TodProfessor of Sociology and Public Affairs
Ron Haskins
Senior Editor 
Brookings InstitutionSenior Fellow and Co-Director, Center onChildren and Families
Christina Paxson
Senior Editor 
Princeton University Director, Center for Health and Wellbeing,and Hughes-Rogers Professor of Economicsand Public Affairs
Cecilia Rouse
Senior Editor 
Princeton University Director, Education Research Section, andTheodore A. Wells ’29 Professor of Economics and Public Affairs
Isabel Sawhill
Senior Editor 
Brookings InstitutionSenior Fellow, Cabot Family Chair, andCo-Director, Center on Children and Families
 Journal Staff 
Elisabeth Hirschhorn Donahue
 Associate Editor 
Princeton University 
Brenda Szittya
Managing Editor 
Princeton University 
 Julie Clover
Outreach Director 
Brookings Institution
Lisa Markman
Outreach Director 
Princeton University 
The Future of Children
seeks to translate high-level research into information that is usefulto policymakers, practitioners, and the media.
The Future of Children
is a collaboration of the Woodrow Wilson School of Public andInternational Affairs at Princeton University and the Brookings Institution.
ISSN: 1550-1558ISBN: 978-0-9814705-0-4
The Future of Children
would like to thank the David and Lucile Packard Foundation, the Annie E.Casey Foundation, the Doris Duke Charitable Foundation, the W. K. Kellogg Foundation, and theJohn D. and Catherine T. MacArthur Foundation for their generous support.
 
Board of Advisors
 Jeanne Brooks-Gunn
Columbia University 
Peter Budetti
University of Oklahoma
 Judith Feder
Georgetown University 
 William Galston
Brookings InstitutionUniversity of Maryland
 Jean B. Grossman
 Public/Private VenturesPrinceton University 
Kay S. Hymowitz
 Manhattan Institute for Policy Research
Charles N. Kahn III
 Federation of American Hospitals
Marguerite Sallee Kondracke
 America’s Promise—The Alliance for Youth
Rebecca Maynard
 University of Pennsylvania
Lynn Thoman
 Corporate Perspectives
Heather B. Weiss
 Harvard University 
 Amy Wilkins
 Education Reform Now
The views expressed in this publication do not necessarily represent the views of the WoodrowWilson School at Princeton University or the Brookings Institution.The Future of Children
is copyrighted by Princeton University, all rights reserved. Authorizationto photocopy articles for personal use is authorized by 
The Future of Children.
Reprinting isalso allowed, so long as the journal article is properly given this attribution: “From
The Futureof Children,
a collaboration of the Woodrow Wilson School of Public and International Affairs atPrinceton University and the Brookings Institution.” It is the current policy of the journal not tocharge for reprinting, but this policy is subject to change.To purchase a print copy, access free electronic copies, or sign up for our e-newsletter, go to our website, www.futureofchildren.org. If you would like additional information about the journal,please send questions to foc@princeton.edu.
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