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R
iela
I
sabel
A
ntonio
S
hannon
A
ngto
 
 
E
xtra
 J
oss has driven the market growth and builds its dominancy in the energy drink category inPhilippines Market.For continuing the volume growth and survive the competition,
E
xtra
 J
oss have to expand to othersegment, which is young segment and white collar segment.Internet is one of the medium that have grown significantly in terms of usage in Philippines, especiallyby white collar and young segment. Therefore, it is important to establish
E
xtra
 J
oss presence in thismedium.Although
E
xtra
 J
oss not yet have official website in Philippines, there is already a huge number of consumers in Philippines who testify, giving comments or asking question about
E
xtra
 J
oss in internet(Around 9200 articles about
E
xtra
 J
oss Philippines can be found using Google search engine).
Based on the research done by Synovate in Manila (2006), 53% using internet for social networking, and 32% for online games. 10% using it for Join Promo. Other research said that 40% of internet users used it for information search.
 
 
P
rovide
E
xtra
 J
oss Philippines website as a medium to:
•
 
Strengthen the image of 
E
xtra
 J
oss as the most preferable energy drink in Philippines
•
 
Increase bonding between
E
xtra
 J
oss and consumer.
•
 
Provide and exchange information about EXTRA JOSS to consumer and non consumer whohave interest to know more about the brand.
C
urrent consumer already drink
E
xtra
 J
oss
/already have interest to drink EXTRA JOSS, but stillwant to know more about the brand. That is why some of them use internet as one of themedium to seek for information about the brand.
•
 
The consumers will use the official website as a medium to find and exchangeinformation about
E
xtra
 J
oss
 , and in the end will strengthen the bonding betweenconsumer and
E
xtra
 J
oss
.
•
 
Launch
E
xtra
 J
oss
Philippines website and invite consumer to click it by increasing theawareness of the website through several promotion media
.
 
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Lukmanul Hakim

salam sejahtera, selamat siang nama saya lukman dari bogor, izin bertanya saya mw masukin proposal untuk kegiatan harus ke mana ya...? kegiatan kami adalah lintas dan konservasi alam. di SMAN 1 LEUWILIANG BOGOR Atas perhatiannya terimakasih

reply05 / 01 / 2012
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