multivariate analysis. Now you will focus on Data analysis concept in moredetail.Data analysis is a process of designing, inspection, cleaning, conversionand modification of the data in such a way so that the objective of collectingrelevant information can be achieved. There are multiple of facets,techniques and approaches of data collection like descriptive statistics,linear regression analysis, ANOVA, structural equation model, factor analysis, cluster analysis, conjoint analysis and multidimensional scalingtechniques.In this unit you will learn the types of multivariate analysis which includesdiscriminant, factor, cluster, conjoint and multidimensional analysis. Further you will learn the classification of factor analysis in two ways: exploratoryand confirmatory factor analysis.
After studying this unit, you should be able to:
describe the descriptive statistics
learn the univariate, multivariate and discriminant analysis
know about ANOVA, linear and logistic regression analysis
trace out the factor, cluster and conjoint analysis
aware about the multidimensional scaling techniques
Our client, a regional manufacturer, approached SQPS with arequest to analyze historical data. From the analysis, our client wasinterested in identifying relationships among variables and to be ableto predict some response variables given the values of independentvariables. There were 21 independent variables and a response(Throughput).
Our approach can be summarized as follows:
Sikkim Manipal UniversityPage No. 2Marketing ManagementUnit 1