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PROPOSAL
By:
Buluran, Joseph RannieCo, Timothy KevinGuison, Francisco Ma. (OOA)Malabanan, Jinno RafaelSubmitted to:Mr. Dave Quitoriano
March 17, 2009
 
PROJECT OVERVIEW
Our project proposal is to promote the product Extra Joss energy drink to the Philippine market. Theproducer of Extra Joss energy drink must know the feedback from their customers and because of thisnotion; we come up with the idea of proposing a website that would connect the relationship betweenExtra Joss energy drink and the customer. The marketer of Extra Joss must know the details on how docustomers really understand the product also they must identify their target market thoroughly for aneffective marketing strategy.The proposal again is a website that includes all features of Extra Joss as a good energy drink for workingclass Filipinos. The goal of this proposal particularly the website feature is to maintain and improve themarketing aspect of the company as well as strengthening the name of this product to the Philippinemarket. This proposal is one way to exceed other competitors in the country.By creating a website, it is considered to be the most interactive way to know the customers feedbackabout this energy drink and also to know the level of this product in the industry. Competitors of energydrinks really competing for the target market across the Philippines therefore each of these competitorsmust achieve the competitive advantage to other competitors so that they will become strong in thePhilippine Market.
PROJECT THEME
The theme proposed is included in the team’s website proposal. This theme must be interactive andmatched up with Extra Joss energy drink characteristics such as colors. The perspective of the proposedsite will really depend on the product and how the marketers market it across the country. Thedevelopers of the proposed site will depend on its respective themes conceptualized by the marketers.The approval of the management for the proposed site will be prioritizing by the team so; the projecttheme of this proposal might change.
SPECIAL CONSIDERATION
Since the target market of Extra Joss Energy drink are working class Filipinos, there are possibilities thatthe proposed website might not meet the working class because of lack knowledge about computers.This kind of situation is uncontrollable; therefore, the solution of the project is to promote extra jossenergy drink to other social networking site to be able to view this promotion that has access in theinternet. Another consideration is the language wherein the customer can choose English or tagaloglanguages.
 
OVERVIEW
The objectives of this proposal are:
 
To promote Extra Joss energy drink to the Philippine market and achieve the group’s goal so asto accomplish the sales pitch of the company with a website proposal.
 
To develop a marketing promotions for Extra Joss through means of World Wide Web. With thisproposal, it allows consumers to check the latest information about Extra Joss.
 
To promote Extra Joss to target consumers and strengthen promotional strategies with the useWeb 2.0 technologies.
 
Website content must be attractable to the customer as long as it is user interactive and socialnetworks enabled.PROJECT WEBSITE DESIGN / MOCK-UPS
 
The team is currently building the site wherein they choose to use Coda as a source of websiteframe on their project.
 
WPCODA by Wordpress is one of the most interactive ways of browsing a site. The developmentteam use this as an open source features included in the teams proposal.
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