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IDC-Facebook Always Connected

IDC-Facebook Always Connected

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Published by Łukasz Dębski

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Published by: Łukasz Dębski on Apr 01, 2013
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04/01/2013

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Always Connected
How Smartphones And Social Keep Us Engaged
An IDC Research Report, Sponsored By Facebook 
 
Always ConnectedHow Smartphones And Social Keep Us Engaged
An IDC Research Report, Sponsored By Facebook 
2
In This Study
In this latest research study from IDC, sponsored by Facebook, weconducted an online survey of 7,446 18-44 year old iPhone andAndroid smartphone owners in the U.S. over the course of oneweek in March. We surveyed more than 1,000 people each day. This study was designed to understand how smartphone ownersuse their phones over the course of a day and the week, with anemphasis on
social and communication
applications andservices. Because of this, the applications list was not designed tobe exhaustive of all mobile application categories.
 
Always ConnectedHow Smartphones And Social Keep Us Engaged
An IDC Research Report, Sponsored By Facebook 
3
Executive Summary
 Think about your typical day. When do you feel the mostor least connected to people, information andthe world around you?In this study from IDC, sponsored by Facebook, the keynding is that
mobile + social = connectedness.
 Smartphones, coupled with rich applications andmobile data services, allow us to connect with ourfamily, friends and community from the moment wewake up until the end of our day. Our research showsthat, rather than feeling overwhelmed by it, we enjoyand value this increased social connectedness. Today,
half of the
total 
US population
usessmartphones. The convenience of being able tointeract with anyone, anytime, anywhere, makes thephone a more critical tool than ever before.
2012
2017
U.S. Smartphone Users (Millions)
U.S. Population UsingSmartphones:
67.8%
U.S. Smartphone Users(Millions)
U.S. Population UsingSmartphones:
49.4%
155.1
2013
U.S. Smartphone Users(Millions)
U.S. Population UsingSmartphones:
57.3%
181.4
222.4
(projected)(projected)

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