Our analytics services include:

CEQUITY BIZACTION - Modelling Services

Insight2Action Acquisition Insight2Action Value-build Insight2Action Retention

Models Models Models

Prospect Modeling and Cross-Sell/Up-Sell Analytics Churn Prediction

Scoring Lead Scoring and Lifecycle Profiling Attrition Models
Enhancement Optimal Contact Response/Conversion Modeling
Strategy Development Portfolio CLTV Modeling Segmentation
Analysis Models

About Cequity

Customer Equity Solutions (Cequity) Pvt. Ltd. is an IT-enabled Customer

Experience Management Company which will help enterprises improve marketing
performance and accelerates customer relationships.

We help enterprises by combining data, technology and services to build

actionable analytical marketing frameworks, optimize marketing performance
and accelerate real-time customer engagement. Thereby, enabling greater ROI
on their marketing technology investments. Cequity brings a blended perspective
which allows companies to bring the power of Marketing autoation technology
to business problems. Our services include:

Customer Management Consulting Marketing Operations and

Managed Analytics Measurement Services
Marketing Database Solutions Event Driven Marketing Services
Managed Campaign Management
Services Helping Insurance companies reduce “Lapsation”
Contact us: and therefore improve Customer Value!
Customer Equity Solutions Pvt. Ltd.
INDIA USA
Solution Overview
Mumbai Office: Chicago Office:
105-106, 1st Floor, Anand Estate, 626, Grove Street, Lapsation of insurance covers has become a growing concern for insurance
189-A, Sane Guruji Marg, Mahalaxmi, Evantson, IL 60201 companies the world over. Changing lifestyles, the era of pink slips, mis-selling of
Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039
risk covers, creation of artificial demand, changes in socio-economic factors like
Fax: +91 22 23053809 children’s education and rising medical expenses, all contribute to high Lapsation
Website: www.cequitysolutions.com Email: info@cequitysolutions.com
rates that can vary between 20 to 30 per cent.

A5 SIZE: BACK A5 SIZE: COVER

Even private players, who commenced operations only in the last couple of years, Cequity’s powerful new Analytical approach:
have Lapsation ratios of well over five to 10 per cent. The concern triggers from
Cequity works with Insurance companies to develop Proactive Retention
the high cost of acquiring a policy – 40 per cent of premium collection goes into
Strategies to Prevent Lapsation. This we do by bringing our proprietary
agency commission in the first year and five per cent annually thereafter.
Actionable Analytics™ methodology which allows strong business insight
The financial impact of Lapsation is severe as it adversely affects the policy
to drive the analytical process.
holder, the company, the agent & the industry in terms of forfeiture of premiums
paid, cost of acquisition not fully recovered, loss of renewal commissions and
wastage of scarce resources.

By partnering with Cequity,

Insurance companies can
enable Integration of business
intelligence and information to
drive Insurance Analytics and
Marketing Initiatives.
We believe that the only way to
make “Analytics” more actionable
is to drive a lot of “business
insight” into the modeling There exist a variety of techniques with which data can be analyzed and
processes. Analytics is in fact not Lapsation prediction solutions can be constructed in many ways. Cequity has
about “statistics” but really about developed extensive experience around a very different analytical method called
the experience & ability of the “Survival analysis”. This technique allows the analyst to spot the “time sensitive”
practitioners to make the “data talk”. variables. Using this technique, Analysts are able to see that different variables
can potentially impact Lapsation in different ways at different points of time.
Looking for customer insights & making the “data talk”!
Our Services
We believe that we can help Insurance companies get answers to the
following questions: CEQUITY’S services are powered with deep domain expertise and process
Why are my customers attiring after a certain time? What drives the attrition? excellence by adding Intelligence to Information. Our Insurance Analytics
Is attrition high because of a particular sales force or consultants are capable of generating effective solutions to your business
specific geography? problems and quickly provide you with a competitive price and turn-around time.
Are customers switching loyalty because of factors related to Choose from a wide array of reports covering demographic trends, consumer
premium, after sales service, etc? spending potential, business profiles, consumer segmentation, activity volumes
and more.
Can I predict the likely attrition of a customer?
Can I develop a retention strategy? Our Analytical Consultants are qualified to provide deep insights by objectively
How do we bundle Products/Services to maximize sale and reduce Lapsation? analyzing vast amount of customer transactional lifestyle and secondary data
How do we retain the highly profitable customers from Lapsation? to help make quick business impact. Our consultants have rich experience in
key verticals like: financial services, insurance, mortgage, retail, travel,
How I can win back my lost customers?
entertainment & telecommunications.

INSIDE 1 INSIDE 2