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Project Extra Joss

Project Extra Joss

Views: 902|Likes:
Published by Luigi Vibal

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Published by: Luigi Vibal on Mar 17, 2009
Copyright:Attribution Non-commercial


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xtra Joss has driven the market growth and build its dominancy in theenergy drink category in Philippines Market
For continuing the volume growth and survive the competition, EXTRAJOSS have to expand to other segment, which is young segment and white collarsegment.Internet is one of the medium that have grown significantly in terms ofusage in Philippines, especially by white collar and young segment. Therefore, itis important to establish EXTRA JOSS presence in this medium. The companywill benefit from this medium if they decided to build their own website.Although EXTRA JOSS not yet have official website in Philippines, there isalready a huge number of consumers in Philippines who testify, giving commentsor asking question about EXTRA JOSS in internet (Around 9200 articles aboutEXTRA JOSS Philippines can be found using Google search engine).
Based on the research done by Synovate in Manila (2006), 53% using internet for social networking, and 32% for online games. 10% using it for Join Promo. Other research said that 40% of internet users used it for information search.
This project aims to:
Continue to be the leading energy drink in the Philippine market.
Boost competitive advantage against major energy drink producers
Inform the public regarding benefits of Extra Joss
To expand target marketWith the growing market of Extra Joss, regular consumers would still wantto know more about the product, and if the company has other specialoffers to their market like:
Blogs and Forums wherein consumers and other interested invidualscan participate on the discussions regarding the product.
Consumers will know the latest and upcoming events of the company
Photo gallery section where in photos of the events hosted by thecompany will posted for viewing purposes
Franchise corner will also add up for the interested groups who wantsto enter into retailing of extra joss products
Consumers will also get a daily dose of the alternative drink that canbe mixed with extra joss
Lastly consumers can buy bulk products for personal or business useon the e-commerce section

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