Description

Mobile Marketer's Classic Guide to Mobile Advertising
August 2008

Welcome to the first edition of Mobile Marketer’s Classic Guide to
Mobile Advertising.
Targeting advertisers, media planners and buyers, agency executives,
publishers, teleservices pros, carrier officials and service
providers, this guide is chock-full of information on how to conceive,
execute and analyze mobile ad campaigns.
Mobile advertising is at a critical juncture in its history. Marketers
have expressed interest in reaching consumers on the go through optedin
marketing, advertising and promotions. But not too many know their
way around this latest wing of the multichannel marketing industry.
This guide aims to solve that problem.