Adobe SocialSolution Overview
Deliver optimized social experiences wherever your customer goes
Marketers today must justify their social investments by demonstrating business results like leadgeneration and conversion. Although social data offers brands an unprecedented opportunity tooptimize customer experiences and create personalized user journeys, many marketers struggle toleverage that data within other marketing channels. Social performance insights therefore appear to existin a silo, inhibiting brands from using social data to improve online experiences or measure thedownstream impact of their efforts. While marketers recognize that social activities do influence brandawareness and conversion, the lack of visibility into how, when, and where social drives impact limitstheir abilities to deliver tangible ROI.
Adobe Social transforms how brands manage, measure, and engage customers across paid, earned, andowned marketing channels. By synchronizing social media insights with customer behavior, Adobeempowers marketers to access and analyze social information at every touchpoint of the customer journey. Adobe’s comprehensive social marketing solution enables real-time optimization to driveengagement, increase conversion, and foster loyalty among highly targeted and influential audiencesegments.
Demonstrate social media ROI
—Move beyond Likes and shares by connecting social activity tobusiness metrics and identifying which social interactions impact purchase behavior and brand value.
Optimize your marketing with an end-to-end view of the customer
—Use social insights to betterunderstand customer activity and trends. Personalize marketing experiences to reach the right personwith the right content.
Improve the efficiency of social management processes
—Leverage enterprise-level workflow systemsto engage audiences globally and respond to customer conversations locally while balancing control andmanaging governance across the organization.
Adobe Social capabilities
Adobe offers a single, consolidated view of customer data across owned, earned, and paid channels thatallows marketers to optimize the performance of their campaigns and brand value over time.
Social + owned media
Adobe Social helps brands organize and manage their social presence across all owned digital properties,including Facebook, Twitter, Google+, on-site blogs, message boards, and social microsites. Content-creation features drive engaging experiences across channels. Targeting and publishing capabilitiesensure that content is delivered to the most relevant audience. Moderation queues enable brands tomonitor social communities and route customer questions. And a robust analytics dashboard not onlytracks engagement, but directly connects social media assets to business results, providing valuableinsight into customer intent and purchase behavior.