Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Adobe Lens Platform Overview

Adobe Lens Platform Overview

Ratings: (0)|Views: 125|Likes:
Published by Desautomatas
Managing the complexity of performance optimization in today’s
auction-based digital ad markets
Managing the complexity of performance optimization in today’s
auction-based digital ad markets

More info:

Categories:Types, Research
Published by: Desautomatas on Apr 02, 2013
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Adobe AdLens | PlaormDaashee
Adobe AdLens, ormerly Ecien Fronier, helps markeers opimize bidding andmaximize ad spend by allocaing conversion credi o he correc even andmarkeing channel.
—Adobe AdLens is he premier, global enerprise soluion or search engine markeing. Is uniquepredicive modeling drives accurae bidding or greaer volume and eiciency. Adobe AdLens campaignmanagemen ools provide deep undersanding o search markeing success and ineracions wih oherchannels, giving you direc conrol o your campaigns.
—Adobe AdLens is he only plaorm o inegrae display wih search and social ad buying. Isreal-ime bidding (RB) plaorm aciliaes massive reach via parnerships wih he world’s largesinvenory suppliers, like Google , Microso, and Yahoo. Impression-level bidding, audience buying,cross-channel insighs, and lexible campaign managemen lead o high-perorming display campaigns.
—Adobe AdLens opens up new opporuniies on social neworks, such as Facebook and LinkedIn,by delivering auomaed opimizaion while removing much o he complexiy rom campaignmanagemen and reporing. he social plaorm gives adverisers he algorihmic opimizaion andpredicive modeling required o succeed in any social ad markeplace.
Abou he Adobe Digial Markeing Suie
he Adobe Digial Markeing Suie consiss o inegraed applicaions o help opimize cusomeracquisiion, conversion, and reenion. Markeers can ideniy he mos eecive markeing sraegies andad placemens as well as creae relevan, personalized, and consisen cusomer experiences acrossdigial markeing channels, including on sie, display, email, social, video, and mobile. he DigialMarkeing Suie enables markeers o make quick adjusmens, auomae cusomer ineracions, andbeer maximize markeing ROI.
Managing he complexiy o perormance opimizaion in oday’saucion-based digial ad markes
Adobe AdLensPlatform
Ad plaorm

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Desautomatas liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->