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Adobe Lens Platform Overview

Adobe Lens Platform Overview

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Published by Desautomatas
Managing the complexity of performance optimization in today’s
auction-based digital ad markets
Managing the complexity of performance optimization in today’s
auction-based digital ad markets

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Categories:Types, Research
Published by: Desautomatas on Apr 02, 2013
Copyright:Attribution Non-commercial

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10/01/2013

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Adobe AdLens | PlaormDaashee
Adobe AdLens, ormerly Ecien Fronier, helps markeers opimize bidding andmaximize ad spend by allocaing conversion credi o he correc even andmarkeing channel.
Search
—Adobe AdLens is he premier, global enerprise soluion or search engine markeing. Is uniquepredicive modeling drives accurae bidding or greaer volume and eiciency. Adobe AdLens campaignmanagemen ools provide deep undersanding o search markeing success and ineracions wih oherchannels, giving you direc conrol o your campaigns.
Display
—Adobe AdLens is he only plaorm o inegrae display wih search and social ad buying. Isreal-ime bidding (RB) plaorm aciliaes massive reach via parnerships wih he world’s largesinvenory suppliers, like Google , Microso, and Yahoo. Impression-level bidding, audience buying,cross-channel insighs, and lexible campaign managemen lead o high-perorming display campaigns.
Social
—Adobe AdLens opens up new opporuniies on social neworks, such as Facebook and LinkedIn,by delivering auomaed opimizaion while removing much o he complexiy rom campaignmanagemen and reporing. he social plaorm gives adverisers he algorihmic opimizaion andpredicive modeling required o succeed in any social ad markeplace.
Abou he Adobe Digial Markeing Suie
he Adobe Digial Markeing Suie consiss o inegraed applicaions o help opimize cusomeracquisiion, conversion, and reenion. Markeers can ideniy he mos eecive markeing sraegies andad placemens as well as creae relevan, personalized, and consisen cusomer experiences acrossdigial markeing channels, including on sie, display, email, social, video, and mobile. he DigialMarkeing Suie enables markeers o make quick adjusmens, auomae cusomer ineracions, andbeer maximize markeing ROI.
Adobe
® 
AdLens
Managing he complexiy o perormance opimizaion in oday’saucion-based digial ad markes
Adobe AdLensPlatform
•Deliverssuperioroptimizationacrossdigitalchannelswhileprovidingadvertiserswiththecontrolandinsightnecessarytodriveperformance.•Providesmarketerscross-channelvisibility,andallowsmarketerstomeasureandaributeconversiondataacrossvariouschannels.•HelpsmarketerstospendintherightchannelstoachievethemostconversionsbyusingAdobeAdLenscross-channeloptimizationandaributionmodeling.
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