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Price penetration policy: case study of a product.

Price penetration policy: case study of a product.

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Published by Bhavesh Bhatiya
Penetration pricing is a strategy employed by businesses introducing new goods or services into the marketplace. With this policy, the initial price of the good or service is set relatively low in hopes of "penetrating" into the marketplace quickly and securing significant market share..
Penetration pricing is a strategy employed by businesses introducing new goods or services into the marketplace. With this policy, the initial price of the good or service is set relatively low in hopes of "penetrating" into the marketplace quickly and securing significant market share..

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Published by: Bhavesh Bhatiya on Apr 02, 2013
Copyright:Attribution Non-commercial

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04/02/2013

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