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The Multiscreen Dayparting Playbook

The Multiscreen Dayparting Playbook

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Published by Digital Lab
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best practices, to craft a guide for advertisers in managing this new multi-screen paradigm
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best practices, to craft a guide for advertisers in managing this new multi-screen paradigm

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Published by: Digital Lab on Apr 02, 2013
Copyright:Attribution Non-commercial

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04/28/2014

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How to Utilize Device Dayparts for Greater Reach & ImpactMarch 2013
the multiscreen
daypartingplaybook
 
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For more information contact:
FREDERICK STALLINGS
DIRECTOR | MOBILECOLLECTIVE99 PARK AVENUE | 5TH FLOORNEW YORK, NY 10016 T: 646.998.6076E: FSTALLINGS@COLLECTIVE.COM
SIMON BOND
CHIEF MARKETING OFFICERBBDO AND PROXIMITY WORLDWIDE1285 AVENUE OF THE AMERICASNEW YORK, NY 10019 T: 212.459.5878E: SIMON.BOND@BBDO.COM
 
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 Contents
IntroductIonMultIScreen reachdevIce reach by daypartrelatIonShIpS wIth devIceSIMpleMentIng the devIce daypartcaSe StudIeSlookIng ahead581214161823

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