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Brand Extension Factors with SEM

Brand Extension Factors with SEM

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Published by hedicupiadi
Merupakan hasil penelitian yang dilakukan untuk menyusun tugas akhir kuliah, Brand Extension ini berdasarkan Evaluasi Konsumen yang melibatkan lima variabel penelitian.

Proses pengolahan data menggunakan SEM dengan bantuan software AMOS 7.0, dimana Mencari varibel dan faktor apa saja yang dominan berdasarkan evaluasi konsumen terhadap merek yang diperluas, merek yang diambil sebagai objek penelitian adalah merek ABC
Merupakan hasil penelitian yang dilakukan untuk menyusun tugas akhir kuliah, Brand Extension ini berdasarkan Evaluasi Konsumen yang melibatkan lima variabel penelitian.

Proses pengolahan data menggunakan SEM dengan bantuan software AMOS 7.0, dimana Mencari varibel dan faktor apa saja yang dominan berdasarkan evaluasi konsumen terhadap merek yang diperluas, merek yang diambil sebagai objek penelitian adalah merek ABC

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Published by: hedicupiadi on Mar 18, 2009
Copyright:Attribution Non-commercial

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01/08/2013

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FAKTOR-FAKTOR YANG MEMPENGARUHIKEBERHASILAN PERLUASAN MEREK (
 BRAND EXTENSION 
) PADA MEREK ABC BERDASARKANEVALUASI KONSUMEN DI KABUPATEN GARUT
Disusun oleh:
Hedi CupiadiNPM. 3402503100
UNIVERSITAS GARUTFAKULTAS EKONOMIPROGRAM STUDI MANAJEMEN2008
 
DAFTAR ISI
DAFTAR ISI
................................................................................................i
DAFTAR GAMBAR 
..................................................................................iii
DAFTAR TABEL
......................................................................................iv
BAB I PENDAHULUAN
............................................................................11.1Latar Belakang Penelitian .......................................................11.2Identifikasi Masalah ..................................................................91.3Maksud dan Tujuan Penelitian ..................................................101.3.1 Maksud Penelitian ..........................................................101.3.2 Tujuan Penelitian ...........................................................101.4Kegunaan Penelitian ..................................................................111.5Pembatasan Masalah ................................................................111.6Kerangka Pemikiran dan Hipotesis Penelitian ........................121.6.1 Kerangka Pemikiran .......................................................121.6.2 Hipotesis .........................................................................231.7Objek dan Metodelogi Penelitian .............................................261.7.1 Objek Penelitian .............................................................261.7.2 Metode Yang Digunakan ..............................................271.7.3 Jenis Penelitian ...............................................................281.7.4 Variabel Penelitian dan Operasionalisasi Variabel ........281.7.5 Jenis dan Sumber Data ..................................................301.7.6 Teknik Pengambilan Populasi dan Sampel ....................31
 
1.7.7 Teknik Pengumpulan Data ............................................341.7.8 Teknik Pengolahan Data ................................................341.7.8.1 Pengukuran Data .............................................341.7.8.2 Transformasi Data Ordinal ke Interval ...........351.7.8.3 Uji Validitas Alat Ukur ...................................361.7.8.4 Uji Reliabilitas Alat Ukur ...............................371.7.9 Metode Analisis Data ...................................................381.7.9.1 Analisis Deskriptif .........................................381.7.9.2 Analisis
Structural Equation Modeling 
(SEM) 391.7.10 Pengujian Hipotesis .......................................................451.8Jadwal Penelitian ......................................................................481.9Sistematika Penulisan ...............................................................48
DAFTAR PUSTAKA

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