Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
3Activity

Table Of Contents

Marketing Communication
Components of IMC
Importance of Advertising
Types of Advertising
Steps in Objective and Task Method
Types of Headlines
Types of Body Copy
Levels of Relationship
Agencies
Hiring of Outside Agency
Ethical Issues in Advertising
Self Regulation
0 of .
Results for:
No results containing your search query
P. 1
Advertising Management

Advertising Management

Ratings: (0)|Views: 29|Likes:
Published by Riddhi Malhotra
General Advertising Management Concepts
General Advertising Management Concepts

More info:

Published by: Riddhi Malhotra on Apr 03, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/06/2014

pdf

text

original

You're Reading a Free Preview
Pages 4 to 22 are not shown in this preview.
You're Reading a Free Preview
Pages 26 to 75 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->