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CASE STUDY ON GOOGLE(MODULE: NAVIGATION)
MUHAMAD ZHARIF MUHAMMAD SHUIBQGA080007
ASIA EUROPE INSTITUTEUNIVERSITY MALAYA
OCTOBER 2008
INFORMATION MANAGEMENT INTHE DIGITAL AND GLOBALECONOMY
1
 
ABSTRACT
This paper is to discuss Google and its style of information management in thedigital and global economy. Google's innovative search technologies connect millions of  people around the world with information every day. Founded in 1998 by Stanford Ph.D.students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastestgrowing in the industry, provides businesses of all sizes with measurable results, whileenhancing the overall web experience for users. Google is headquartered in Silicon Valleywith offices throughout North America, Europe, and Asia.[Source: Google, Inc.] 2
 
TABLE OF CONTENTS
Abstract1List of Figures21.0Question Related to Case Study1.1What is the core tenet of Google's strategy to dominate3the field of search engine?1.2How
 
is Google different from other major search engines? 4-71.3What is PageRank? Why it might produce more effective 7-8results from searching a large index? What are limitationsthis approach?1.4What kind of business model(s) does Google use?8-101.5In what ways does the selected organization exemplify the10-11ways in which the digital and global economy offers newopportunities for doing business?1.6What are a) the main challenges and b) the main 11-12opportunities that are faced by organization?1.7What information management strategies does the13-14organization exemplifies? How would you assess thesestrategies?1.8How do you think the CIO or equivalent of the chosen 14-18Organization would have responded to the Top Ten IssuesSurvey from the MISQE?2.0References
LIST OF FIGURES
Figure 1.0 :Google’s results for a search on taxesFigure 2.0 :Results for a search on taxes performed at yahoo.com.Figure 3.0 : Results for a search on taxes performed at myway.com.3
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