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Sell Smarter
Embrace the Sales 2.0 Movement to IncreaseSales and Outsmart Your Competition
by Justyn Howard
 
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Sell Smarter 
Embrace The Sales 2.0 Movement To Increase Sales And Outsmart Your Competition.By Justyn Howard justyn@passivepipeline.comPlease share reely under theCreative Commons Attribution-No Deriv-ative Works 3.0 license.Copyright © 2007, 2009 by Justyn Howard All Rights ReservedEditor: Preston Hull, Layout: Valerie Spencer
 
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It’s been almost 2 years since the rst edition o this book (thentitled the Passive Pipeline) was written. In that time the processesand tools available to help Sales Proessionals work smarter havebeen enhanced dramatically. Tools like LinkedIn and targeted emailmarketing have become commonplace. Technologies like Twitterand the iPhone have given us new opportunities, and a whole newbreed o sotware like InsideView, Genius.com and SlideRocket hasemerged.Many o the tools I wrote about in 2007 have been replaced with morepowerul and easier to use resources.In terms o eciency and productivity it’s a better world orproessional sales today. Unortunately, our economy has alsotemporarily handicapped us, so it’s more important than ever or SalesProessionals to work smarter and more eciently. It’s more importantthan ever to embrace new tools and processes when engagingwith prospects and customers. Those o us who take this as anopportunity to grow will increase their business dramatically while ourcompetition and those around us who choose not to do so will ndthis business climate very dicult.We’re acing reductions in sales orces across the globe. Companieswill be orced to do more with less. Those o us ortunate enough tostay employed will have to become better than ever at maximizing ourproductivity and nding new ways o conducting business.
Note rom the Author 
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