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Top 8 Common Mistakes on using Postcard Marketing SEO
Marketing with postcards
is truly a great way to generate sales, introduce a new product or service, get more customers, and build strong customer relationships.However, when not done correctly, you may find that you’re not getting the results youexpected from your 
postcard marketing campaigns
.What are the most common mistakes business owners commit when using 
postcardmarketing
? Here are the top eight:
1) Not sending to the right prospects.
This is a very obvious mistake that applies not just with
postcard marketing
, but with other marketing methods as well. For instance,do you think a postcard from a baby products shop would generate positive responsefrom a group of yuppies?Sending your postcards to an audience that is not interested in what you offer willcertainly not achieve much. This is why, using the right mailing list is very importantwhen marketing with postcards. If you don’t have your own mailing list, you can ask referrals from your friends, relatives, or your existing customers. You can also buy froma mailing list broker but make sure that you’ll be buying from a reputable source.
2) Sending postcards just once.
A
postcard marketing campaign
entails repetitivesending. You may need to resend postcards to the same prospects at least three to four times before getting a response. Resending postcards is not a waste of your resources. Ithelps build name recognition for your company and will eventually initiate response.3)
Your postcards don’t have a personal touch.
Many successful businesses havefound that postcards with a more personal touch generate a positive reaction fromrecipients. Yes, make your postcard look professional but try to create a message thatwill appeal to your reader’s heart.
4) Using imprinted postage
. People have the notion that mails with imprinted postagecome from advertisers and they go directly in the trash. On the other hand, a postcardmailed with a first class stamp looks more personal and friendlier. Therefore, it initiates amore positive reaction. A first class stamp will not cost you more than $0.25 plus you getthe advantage of using the “return to sender” option so you can be sure that your  postcards reach your recipients safely.
5) Spending more than what is necessary.
Creating and printing postcards should not be expensive. This is one of the reasons why you’re
marketing with postcards
in thefirst place. If you need to print a large number of postcards for a large mailing list, itmaybe more practical to have them printed from a professional printing service than printing them yourself.
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