• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Section 1
Fundamentals Of Enterprise 2.0
1 What Is Enterprise 2.0?2 Web 2.0 And The Enterprise3 The New Enterprise4 Key Benefts And Risks9132331
Section 2
Enterprise 2.0 Strategy
5 Enterprise 2.0 ImplementationFramework 6 Identiying Barriers To Enterprise 2.0Adoption3943
Section 3
Governance And Policies
7 Governance8 Setting Policies5159
Section 4
Creating Business ValueFrom Enterprise 2.0 Tools
9 Wikis In The Enterprise10 Blogs In The Enterprise11 Social Networks In The Enterprise12 RSS And Syndication In The Enterprise13 Social Bookmarking In The Enterprise14 Microblogging In The Enterprise6977839197103
Section 5
Practical Implementation
15 Getting Buy-In16 Building A Business Case17 Pilots18 User Adoption111117127137
Section 6
OrganizationalImplications
19 Implications For IT20 Implications For HR145149
Section 7
Technology Options
21 Key Options For Enterprise 2.0 Sotware22 Enterprise Platorms23 Enterprise Content Management24 Wikis25 Blogging26 Enterprise Social Networking27 Enterprise RSS28 Prediction Markets163165169171177181187189
Section 8
Appendices
A GlossaryB ReerencesC Sample Policies192193194
ImplementingEnterprise 2.0
A practical guide to creating business valueinside organizations with web technologies
Version 1.1February 2009
Ross Dawson
 
and the Advanced Human Technologies team
 
Vesion 1.1Febuy 2009195 gesFu coo
For organizations that are seeking a thorough andpractical reerence on how to create value withEnterprise 2.0 approaches,
Implementing Enterprise 2.0
isthe most comprehensive, pragmatic, and cost-eectiveanalysis available on the market.
Implementing Enterprise 2.0
provides detailed coverageo each step on the Enterprise 2.0 journey, assistingexecutives to understand benefts and risks, takeinormed action, and implement successul initiatives.
Tbe of contents
© 2009 Advanced Human Technologies. Permission is granted to distribute and print this pd reely.
Chapter 2
Web 2.0 And The Enterprise
Fo fee ctes, odeing infotion nd ote Enteise 2.0 esouces go to:
www.ImplementingEnterprise2.com
SamplE ChapTEr
 
Overview
 A wide variety o denitions or Web 2.0 have been oered, centered
 •
around the concept o creating value rom participation.  The Web 2.0 Framework oers a visual representation o how Inputs fow
 •
through the Mechanisms o Web 2.0 to create Emergent Outcomes. A wide variety o Web 2.0 tools rst came into existence in the open
 •
web and have since been adapted and applied to create value insidethe enterprise. Key issues in adapting Web 2.0 tools to the enterprise include scale,
 •
IT security, identity, inormation loss, and auditability.
Web 2.0 And The Enterprise
Chapter 2:
 
14
Web 2.0 Defnitions
“Distributed technologies built to integrate, that collectivelytransorm mass participation into valuable emergent outcomes.”
Ross Dawson
“The business revolution in the computer industry caused by themove to the internet as platorm, and an attempt to understand therules or success on that new platorm. Chie among those rules isthis: Build applications that harness network eects to get better themore people use them. (…”harnessing collective intelligence.”)”
Tim O’Reilly 
“An emerging network-centric platorm to support distributed,collaborative and cumulative creation by its users.”
 John Hagel 
“Web 2.0...is about making the Internet useul or computers”
 Jef Bezos
“Don’t fght the Internet.”
Eric Schmidt 
“The participatory Web.”
Brad Decrem
“The changing trends in the use o World Wide Web technology andweb design that aim to enhance creativity, communications, secureinormation sharing, collaboration and unctionality o the web.”
Wikipedia
 “The Web as platorm”
Richard MacManus
“A collection o technologies - be it VoIP, Digital Media, XML, RSS,Google Maps… whatever …. that leverage the power o always on,high speed connections and treat broadband as a platorm, and not just a pipe to connect.”
Om Malik 
SECTION 1 –
FUNDAMENTALS OF ENTERPRISE 2.0
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...