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News Release
Media Contacts:Suzy Bausch (415) 617-0181Michelle McGiboney (408) 941-2930pr.us@nielsen.com
NIELSEN ONLINE REPORTS TOPLINE U.S. DATA FOR JULY 2008New York, NY – August 12, 2008
– Nielsen Online, a service of The Nielsen Company, reports July2008 data for the Top Parent Companies/Divisions and Top Brands.
Table 1: Top 10 Parent Companies/Divisions for July 2008 (U.S., Home and Work)
Parent Unique Audience (000) Time Per Person (hh:mm:ss)1. Google 129,090 1:58:212. Microsoft 122,321 2:16:473. Yahoo! 117,885 3:31:304. Time Warner (Division*) 100,448 3:28:405. News Corp. Online 80,820 1:58:576. InterActiveCorp 67,552 0:19:347. eBay 67,513 1:43:508. Amazon 54,154 0:28:329. Wikimedia Foundation 52,224 0:20:4510. Apple Computer 50,694 1:12:10
*Time Warner division excludes Turner Network’s audience.Example: The data indicates that 50.7 million home and work Internet users visited at least one ofthe Apple Computer-owned sites or launched an Apple Computer-owned application during themonth, and each person spent, on average, a total of 1 hour, 12 minutes and 10 seconds at one ormore of their sites or applications.The parent level is defined as a consolidation of multiple domains and URLs owned by a singlecompany or division. The brand level is defined as a consolidation of multiple domains and URLs thathas a consistent collection of branded content.
Table 2: Top 10 Web Brands for July 2008 (U.S., Home and Work)
Brand Unique Audience (000) Time Per Person (hh:mm:ss)1. Google 123,161 1:18:242. Yahoo! 116,178 3:33:003. MSN/Windows Live 99,512 2:12:364. Microsoft 92,318 0:38:01
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