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Disruptive innovation and itscriticism: the case of digital music
Faculty discussion
Antonio Schuh
 
1
A. Schuh
Objectives of this presentation
Review
main ideas
of disruptiveinnovation theories and its criticisms
Present the
case
of disruptive innovationin the
music industry
Discuss
implications
of actual musicindustry moves to support either originaldisruptive innovation perspective or itscritique
Provide an
example
of 
 – 
Teaching skills
 – 
ability to transferideas
 – 
convincing
 – 
Receptivelistening
 – 
Vocation
 – 
Style
 – 
Knowledge
 
2
A. Schuh
A note about me
Director of Planning for Content atTelefónica’s
Previously, Business Developmentat Telefónica Latin America,
Former strategy consultant in the“TIME” industries (Telecom, Media,Information & Entertainment) in awide variety of markets
Arthur D. Little
DiamondCluster(now OliverWyman)
Positions in operations and finance atRBS (diversified media conglomerate)and Dana-Albarus (autoparts)
Speaker at ITU/EBU Hi-Level Expertson Delivery of Content overCompetitive Platforms, DigitalHollywood, …
Graduate education
 – 
PhD drop-out: InnovationManagement
at the University of Manchester
 – 
Master in Management of Communication Firms
, AnnenbergSchool -University of SouthernCalifornia. Research assistant at theCenter for TelecommunicationsManagement
 – 
Masters
in Institutional
Economics
,
Management
in Brazil
Undergraduate
 – 
BA, Advertising
& MassCommunication (Federal University,Rio Grande do Sul)
 – 
BSc, Computer Science
(CatholicUniversity, Rio Grande do Sul)
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I wrote this! If you would like to discuss it or send suggestions for improvment, please e-mail me at antonio dot schuh at gmail dot com.

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