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FundRazr wins 2013 Social Media Award for $1 Million Sharecraft Save the Children campaign

FundRazr wins 2013 Social Media Award for $1 Million Sharecraft Save the Children campaign

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Apr 03, 2013
Copyright:Attribution Non-commercial

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07/10/2013

 
Best Non Profit SMA
 –
Sharecraft 2012Operation Sharecraft 2012
 –
Massive good with Social Media
The
BHAG
(Bold, Hairy Audacious Goal)
 
was
$1,000,000 raised
in 100days for starving kids in East Africa using social media. The
crowdfunding campaign, powered by Vancouver’s 
FundRazr,targetedvideo gamers and created massive benefit for the non-profit cause
Savethe Children
.
The Results = $1,007,106 in 84 days!
For dem kidz, For dem gaimz 
the unlikely rallying cry
 Operation Sharecraft  was a social experiment to use the Internet to
raise $1 Million,
within the gaming community
, for Save the Children(
East Africa)
.
 
campaign featuring theJustice League matched each dollar raised up to a $1 Million total. Theexperiment worked and a new breed of hero emerged
 
 gamers.
 
 
Highlights:
Raised over $1 million using social media in 84 daysGamification: use of online
live
gaming to raise moneyExperienced high virality by combining livestreamgaming and crowdfundingCreated new class of philanthropists: gamers
 
Best Non Profit SMA
 –
Sharecraft 2012
Operation Sharecraft 2012
was exceptional in terms of results and theuse of integrated social media including: peer to peer video, daily livestreams and a crowd funding campaign that gamified fundraising.The gamerparticipants weresuccessfully engagedby their ability tocompete for prizes orrecognition bycreating sub-campaigns includingrich media on theFundRazr platform.In fact, well over 100added their ownYouTube videos
tocompete on a leaderboard for prizes from sponsor Razer Equipment.The Daily Livestream used social media shout-outs on YouTube,Facebook, the Livestream and Twitter to maintain and sustain interest.
Post-campaign follow through
The funds have been distributed in East Africa changing many lives. Afollow-up FundRazr, Sharecraft Gameathon 2012 Challenge, has
raised$120k more so far from over 1400 supporters.View the Tech Vibes story 1 Million reasons Gaming is Good foryou.
 
 
Best Non Profit SMA
 –
Sharecraft 2012News Release1 Million reasons why video games are good for you
Gamers hit $1 Million Crowdfunding goal for charity at Dreamhack 2012
 
Vancouver, BC:
Picture this:
China, Russia, Europe and USA are wagingwar
but 
instead of casualties, the outcome will be thousands of starvingchildren in East Africa receiving food. The war is intensely waged but virtual and the social good resulting is very real. Operation Sharecraft ,a cool mashup of online gaming and Crowdfunding, is giving skeptics
amillion ($) reasons
why
video gaming
is
good for you
.
 
Let me explain:
A recent  video game tourney pitting Team
USA vs. Chinavs. Russia vs. Europe
 
raised $2/second
for the cause
Save theChildren
. The event - part of 
Sharecraft 2012
 
drew 100,000 viewersworldwide and was streamed in Russian, Chinese and English. After thebattle, the winning teams even donated their cash prizes back. Leave it to the people power of social fundraising - gamer style - to create the
international collaboration and massive social good that our “
leaders” 
 seldom seem to achieve.
Sharecraft 2012, The Save the Children Challenge
is headed up bypro gamer
 Athene
, a gaming community
(World of Warcraft)
andYouTube celebrity
(611,000 YouTube channel subscribers)
. Athenechallenges gamers every night via his Gaming Livestream platformAthene Live,to compete and start 
their own sub fund-raisers
- tappinginto their gaming DNA
(and social conscience)
for a place on theleaderboard and chance at  Razer gaming equipment  prizes.
The $1 Million milestone
was achieved
(*with the match)
earlier todayin Day 84 of a 100-day campaign that ended on July 4
th
Dreamhack 2012
main stage.Social good, gamer style
flying in the face of the usual image of theslacker gamer without a social conscience. To date
over 22,071donations have been collected
and the leaderboard of sub-fundraisersraising funds is truly worldwide from a Norwegian venture capitalist toa United Arab Emirates sultan to a US Marine.

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