Thursday,March19,2009
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ife still revolves around the sew-ing machine for this veteran cos-tumer who entered Kollywoodalmost four decades ago.Septuagenarian G. Ethiraj was astar costumer during his prime, thelist of cine stars for whom he has tai-lored clothes being endless.Making his debut in Kollywood asassistant of costumer Janakiraman inthe late ’60s, he first stitched cos-tumes for actors S.S.R., A.V.M. Rajanand Sowcar Janaki for the film
Than- gadurai
.
Down memory lane
“I worked under chief costumer Ja-nakiraman in four to five movies.Those days, it was the cameraman who used to finalise the colours of costumes. Pure white was not usedthose days, though what was finally seen on screen was only black and white. So we used to dip whiteclothes in yellow dye and use themafter that,” says Ethiraj, who hasdone more than 50 films in severallanguages as chief costumer.The costumers’ union was startedin the early ’70s and to gain member-ship one had to pay Rs.12 at thattime. But now the same membershipcosts Rs. 1 lakh. “You have separatemembership cards for assistant cos-tumer and chief costumer. In orderto get the designation of chief cos-tumer, you should have at least donefive movies,” Ethiraj says.Though Ethiraj has not gone out of India for shoots, he has visited mostof the spots in India. Along with thecrew, the chief costumer and threeassistants are taken to the shooting spot. “Though we would havestitched the clothes and finished thedress rehearsals earlier, we will beneeded there in case of emergencieslike alterations.”
Work is worship
“Once during the shooting of Ja-nakaraj-starrer
Pai Marakkappal
, we were all stationed in Mettupalayam.The plan was to shoot some scenes inUdhagamandalam. The director andcameraman were in Ooty and we were downhill. Suddenly, we got acall at our hotel from the director,informing that they were planning toshoot a song there and they neededcostumes.It was an unplanned shoot and it was late night when we received thecall. We started searching for textileshops and almost everything wasclosed. We then went to the house of a textile shop owner, made him openthe store and purchased the fabric. We stitched the clothes overnightand by morning everything wasready,” Ethiraj recalls. Asked whether the entry of actors’ wives as costume designers has af-fected their work, Ethiraj says the star wives are just designers who do notknow to stitch. “They have to cometo us for stitching the clothes. Nowa-days, most of them buy readymadeclothes from shops and call them-selves costume designers.”Ethiraj has retired from Kollywood,but he stills makes clothes for com-moners. His son, E. Loganathan, is inthe field now.Following the steps of his father,Loganathan has also developed apenchant for tailoring, the latest mo-vie in which he worked as costumerbeing Dhanush-starrer
Padikkatha-van
.
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Costumer G. Ethiraj is a veteran of 50-odd movies. A trip to the days when white clotheswere a no-no in black-and-white films
Stitches in time
Costumer G. Ethiraj at his tailoring shop.Photo: S.S.Kumar
They have to come to us forstitching the clothes.Nowadays, most of thembuy readymade clothes fromshops and call themselvescostume designers
Actors A.V.M. Rajan and Sowcar Janakiwere among Ethiraj’s celebrity clients.
FILE PHOTO: THE HINDU
V. HARIPRIYA
haripriya@goergo.in
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