Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Ads Manager Guide

Ads Manager Guide

Ratings: (0)|Views: 156 |Likes:
Published by Łukasz Dębski

More info:

Published by: Łukasz Dębski on Apr 03, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/28/2013

pdf

text

original

 
1
©

Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Overview
At Facebook, we believe that businesses are better in a connected world. Ads and sponsoredstories are some of the best ways for businesses to connect to and engage with their audiences.But in order for businesses of all sizes to reach their business objectives with their ads, theyneed to be able to monitor, analyze and optimize their ads against specific advertising goals.We’ve recently made significant improvements to Ads Manager to help businesses more clearlysee how their campaigns performed against their advertising goals and what they got for themoney they spent.This guide will help you understand how to use Ads Manager to monitor and optimizedyour campaigns to meet your advertising goals.
Table of Contents
What’s New ............................................................................................................................ 2Getting Started ..................................................................................................................... 4Understanding the Performance of Your Campaigns,Ads and Sponsored Stories ........................................................................................... 6Reports ...................................................................................................................................... 8Advertising Performance ................................................................................................9Responder Demographics ............................................................................................. 9Actions by Impression Time ....................................................................................... 10Inline Interactions ........................................................................................................... 10Best Practices ..................................................................................................................... 11Glossary .................................................................................................................................. 12
Measuring Success with Ads Manager
 
2
©

Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
What’s New?
Our last major update to Ads Manager introduced actions metrics that measure a more robustset of actions people take after seeing your ads. For example: Page Likes, Post Likes, App Installs,Link Clicks and Offer Claims.All actions were rolled-up as a total actions column in the campaign summary. As a result, youcouldn’t easily evaluate your performance against key advertising goals, or calculate yourreturn on investment.We’ve made several changes to the Ads Manager campaign summary to make it clearerhow your campaign performed against your advertising goal and what you got for the moneyyou spent.
Focusing on advertising goals and return on investment
First, we are prominently showing the most relevant actions for your advertising goal. Forexample, if you use the ad create tool and select your advertising goal as “Get More Page Likes”we will show “Page Likes” prominently in both the campaign and ad metrics.We are also adding a total spent column so you can see how much you spent on each ad. Yourad’s cost per action is calculated in a new column so you can quickly see what you are gettingfor your investment. Well designed and targeted ads will encourage more people to take anaction and the more actions you get for your budget, the lower your cost per action will be.
 
3
©

Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
If you don’t select an advertising goal in the ad create tool, or you are creating ads from PowerEditor or the API, we will show the actions we track by default or the actions set throughconversion specs in Power Editor or the API.If your ads are set up to track specific conversions on a website off of Facebook, we willprominently show “Conversions” in both the campaign and ad metrics and will calculateyour “Cost per Conversion” in a new column. If you set a value in your tracking pixel, we willalso calculate your Conversion Value in a new column, which is a sum of the value of all yourconversions for that ad.
Simplifying reach metrics
We removed social reach from the campaignsummary to simplify your analysis. Yourcampaign reach can now be more easilycompared to your potential reach so youcan get a sense of how many people yourcampaign reached versus how many peopleyour campaign is targeting. Social reach canstill be accessed through the AdvertisingPerformance report.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->