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Data Collection Method

Data Collection Method



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Published by loverboy_q_s

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Published by: loverboy_q_s on Mar 18, 2009
Copyright:Attribution Non-commercial


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Methods Of Data Collection Advantages AndDisadvantages
Data collection methodAdvantagesDisadvantagesPrimary DataCollection1.Questionnaire
Addresses SpecificResearch Issues
Greater Control
Efficient Spending for Information
Proprietary Information
Can be used as amethod in its own right or as a basis for interviewing or atelephone survey.
Can be posted, e-mailedor faxed.
Can cover a largenumber of people or organizations.
Wide geographiccoverage.
Relatively cheap.
No prior arrangementsare needed.
Avoids embarrassmenton the part of therespondent.
Respondent canconsider responses.
Possible anonymity of respondent.
No interviewer bias.
Time Consuming
Not Always Feasible
Design problems.
Questions have to berelatively simple.
Historically low responserate (althoughinducements may help).
Time delay whilst waitingfor responses to bereturned.
Require a returndeadline.
Several reminders maybe required.
Assumes no literacyproblems.
No control over whocompletes it.
Not possible to giveassistance if required.
Problems withincompletequestionnaires.
Replies not spontaneousand independent of eachother.
Methods Of Data Collection Advantages AndDisadvantages
Respondent can read allquestions beforehandand then decide whether to complete or not. For example, perhapsbecause it is too long,too complex,uninteresting, or toopersonal
Data collection methodAdvantagesDisadvantages2.Interviews
a) Personal intervieb) Telephone interview 
Serious approach byrespondent resulting inaccurate information.
Good response rate.
Completed andimmediate.
Possible in-depthquestions.
Interviewer in control andcan give help if there is aproblem.
Can investigate motivesand feelings.
Can use recordingequipment.
Characteristics of respondent assessed –tone of voice, facialexpression, hesitation,etc.
Can use props.
If one interviewer used,uniformity of approach.
Used to pilot other methods.
Need to set upinterviews.
Time consuming.
Geographic limitations.
Can be expensive.
Normally need a set of questions.
Respondent bias –tendency to please or impress, create falsepersonal image, or endinterview quickly.
Embarrassment possibleif personal questions.
Transcription andanalysis can presentproblems – subjectivity.
If many interviewers,training required.
Methods Of Data Collection Advantages AndDisadvantages
Relatively cheap.
Can cover reasonablylarge numbers of peopleor organizations.
Wide geographiccoverage.
High response rate –keep going till therequired number.
No waiting.
Spontaneous response.
Help can be given to therespondent.
Can tape answers.
Often connected withselling.
Questionnaire required.
Not everyone has atelephone.
Repeat calls areinevitable – average 2.5calls to get someone.
Time is wasted.
Straightforwardquestions are required.
Respondent has littletime to think.
Cannot use visual aids.
Can cause irritation.
Good telephone manner is required.
Data collection methodAdvantagesDisadvantages3.Observation
Useful for collectinginformation fromemployees.
Different writerscompared andcontrastedsimultaneously.
Allows the researcher freedom to move fromone organization toanother.
Subjects need to beclear about what they arebeing asked to do, whyand what you plan to dowith the data.
Diarists need to be of acertain educational level.
Some structure isnecessary to give thediarist .focus, for example, a list of 

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