Presented By: Ravi Kumar Roll No. 1175255 M.B.

A 4th SEM

Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel Mobile Services (using GSM Technology), Broadband& Telephone Services (Fixed line, Internet Connectivity(DSL) and Leased Line),Long Distance Services and Enterprise Services (Telecommunications Consulting for corporate). It has presence in all 23 circles of the country and covers 71% of the current population (as of FY07).Leading international telecommunication companies such as Vodafone and SingTel held partial stakes in Bharti Airtel.

Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and post-paid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology, offering voice and data services in 16 of the country's 23 license areas. Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India . Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM

Achieving accuracy in any research requires a deep study regarding the subject. The prime objective of the project is to compare Airtel with the existing competitor (Vodafone) in the market The research methodology adopted is basically based on primary data via which the most recent and accurate piece of first hand information could be collected. Secondary data has been used to support primary data wherever needed. Primary data was collected using the following techniques Questionnaire Method Direct Interview Method and Observation Method The main tool used was, the questionnaire method. Further direct interview method, where a face to- face formal interview was taken. Lastly observation method has been continuous with the questionnaire method, as one continuously observes the surrounding environment

he works in.

1. To identify the difference between market performance of Airtel industry and Vodafone. 2. To study the market of Airtel Industry and Vodafone on big scale telecommunication sector. 3. To compare various parameters of marketing strategies, manufacturing process, technology adopted production policy etc 4. To study customer buying behavior and factors which influence the purchase decision process. 5. To know how the company has been successful in encountering the aggressive marketing strategies of competitors.

Q. Which Brand you, prefer most? Airtel Vodafone Reliance TATA 25 Idea
20

15 Series1 10

0
Airtel Vodafone Reliance Tata Idea

Q. How long you have been using this Product? 0-2 Years 2-5 Years 5-10 Years More than 10 years

18 16 14 12 10 Series1 8 6 4 2 0 0-2 years 2-5 years 5-10 years more than 10 years

Q. Are you using other product instead of Airtel?

Yes No

35 30

25
20 15 10 5 0 yes no Series1

Q. Do you collect any information search before making purchase? Yes No

35 30

25
20 15 10 5 0 yes no Series1

Q. If yes, which sources are used? Magazines Dealers Sales Executives Operators reference Pamphlets and catalogue Reference from friends and relatives Any other
12

10
8 6

Series1
4 2 0 Magazines Dealers Sales Executives Operators reference Pamphlets and catalogue Reference from friends and relatives Any other

Q. Which of these marketing / sales schemes attracts you while purchasing any connection? Good Network Discount scheme Service package Any other

25

20

15

Series1
10

0 Good Network Discount scheme Service package Any other

Q. How would you rate Airtel performance as your expectation on 5 points scale After Sale service Maintenance Product as per expectation

20 18 16 14

12
10 8 6 4 2 0 After Sale service Maintenance Product as per expectation

Series1

After analyzing the findings of the research, I can conclude that Airtel lagged behind its competitors as far as customer service and availability is concerned. The maximum no. of people connections, as they are consumer friendly and recharging the connection is not a problem. Maximum no. of people spends RS 500 on their connections. As Airtel is the only company having the maximum no of mobile connections so it must seriously look into the loop holes of the existing customer service department. As we know that now Airtel has already launched its product with logo Aisi azaadi aur kahan has already became popular in market. So we can say that in spite of so many competitors in the market Airtel is having a good position just because every time, it tries its best to understand the need of its important customers. From the comparison and deep analysis of every aspect of business of both the companies we can conclude that bharti Airtel has to more work in every field of communication business. It is the time not only to survive but to sustain in the market for a long time. For this Airtel has to work on its all marketing strategies, marketing, promotion, brand image.etc. Airtel has to take Vodafone. Very seriously and update its own strategies from time to time and when the need arises. With aggressive marketing strategies Airtel has to target rural India as 70% of population of India lives in these areas.

Following are the few suggestions to AIRTEL for improving the market share and image of the products concerned. 1. PRODUCT *Modification must be brought about in AIRTEL, in terms of quality. Its demand should be increased. 2. PLACE * The brands must be made available easily in, PCO & general stores. 3. PROMOTION *Company must undertake extensive promotional activities like advertisements must be released in different Medias to create brand awareness. *Free samples should be distributed among the prospects. Sales promotion tools like gifts, contests and coupons must be given to retailers as well as customers and prospects. * Catalogues should be distributed among customers. 4. PRICE * Price should be as competitive as other company maintains * Distribution of new connection should be in reach of customer pocket

1. During the study, on many occasions the respondent groups gave us a cold shoulder. 2. The respondents from whom primary data was gathered any times displayed complete ignorance about the complete branded range, which was being studied. 3. Lack of time is the basic limitation in the project. 4. Some retailers/whole sellers refuse to cooperate with the queries. 5. Some retailers/wholesalers gave biased or incomplete information regarding the study. 6. Money played a vital factor in the whole project duration. 7. Lack of proper information and experience due to short period of time. 8. Some retailers did not answer all the questions or do not have time to answer.

In this project report, while finalizing and for analyzing quality problem in details the following Books, Magazines/Journals and Web Sites have been referred. All the material detailed below provides effective help and a guiding layout while designing this text report. Books : Principles of Marketing Philip Kotler & Kevin keller edi. 12 Market Research D.D. Sharma Research Methodology C.R. Kothari Websites: www . Airtelworld.com www.google.com www.india.com www.Vodafone.in