TOUGH TIMES NEVER LAST (BUT RESOURCEFUL MARKETERS DO)
Unless you
’
ve been ignoring all media you
’
re probably painfully aware that pundits and experts alike are predicting along recession, many saying it will last through 2009 and likely beyond.But it
’
s no time to panic or pull back on marketing. In fact, marketing is more important than ever. Mark-Hans Richer,chief marketing officer for Harley Davidson, put it this way:
“Our belief is that spending through a market downturn creates a competitive advantage for the market upturn, and an extra dollar spent today has extra dividends for tomorrow.”
And he
’
s not the only one preaching the value of marketing during a downturn, justGoogle itfor more examples.But they
’
re talking about spending money, money you don
’
t have because of vanishing customers and budget cuts byclueless management.Fortunately, there are many inexpensive ways to market. Even better, many of them are made easier by the Internet.Here are twenty no-cost ideas to help you engage existing customers and prospects and spread the word on yourproduct or service. They range from basic tactics to high level strategies, but what they all have in common is that theonly cost to implement them is time and effort.And remember, tough times never last, but tough (and resourceful) marketers do.
Marketing in Tough Times - 20 No-CostIdeas
keithmonaghan.com- marketing strategyinfo
2/23
1.
STIR UP INTEREST ON TWITTER
The SciFi channel discovered its show, Eureka, wasgenerat-ing a lot of talk on twitter, so they created a twitter site wherewriters posing as characters talked back to fans. Result: theproducers of the show now directly communicate to over 3,000rabid viewers. They are not alone. Companies likeApple,Southwest Airlines, andAmazonuse it too.
Marketing in Tough Times - 20 No-CostIdeas
keithmonaghan.com- marketing strategyinfo
3/23
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Marketing in Tough Times - 20 No-Cost Ideas
Right now marketing is more important than ever. But what to do if your budget has been whacked by the economic downturn? Here are 20 no-cost marketing ideas to help you engage customers and spread the word without spending any cash. Tough times never last, but tough (and resourceful) marketers do.
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