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421
 R.E.S.T. Spa: Spa Business Project 
Figure 1
 I: Executive Summary
As a student of ICTM 329 Technology for the Tourism Industry, our group isrequired to conduct a business plan for any tourism-related business. Recently, theawareness of health and beauty has increase widely. Our group thinks this is a greatopportunity to take a chance and conduct a business project plan with thecombination of utilize the technology for a business. Therefore, the idea of R.E.S.T.Spa has been created. In this report, you will find out information about two mainstages of our project plan which are “Business Analysis Stage” and “InternetTechnologies Utility for Operating stage”. In each stage, we will provide profounddetail as you can see in the table of content.
 II: Title
Our spa is named “R.E.S.T spa”, which stands for relaxation, elegant, stylish,and Thai traditional. Thus, combining these four keywords together, we get REST,which is a boutique place that you can relax by having a masseurs to give you amassage in stylish types of rooms. The reason that we provide a variety type of rooms is we want our customers to feel excited every time they visit us. Newatmosphere gives more potential for customers to try more than once if the servicequality is in the level that customers satisfy. Our spa focuses on selling many typesof Treatments for individual foreign tourists, and business people who want torelease the stress.
 
422
 R.E.S.T. Spa: Spa Business Project 
 III: Background 
Our team came up with many businesses that related to the travel industrymanagement. We narrowed down to 3 types of business that were tending to open.After comparing the advantages and disadvantages, we concluded that Chic spa business is the best choice. The main reason is that there is no company hasoperated chic spa related to sightseeing of Thailand yet. Although our R.E.S.T. spa provides modern treatment, customers still get the feeling of travelling in Thailand.Moreover, the product that we sell has the sense of Traditional Thai flowers. Weare planed to open the R.E.S.T. on the Silom Road. which easily catches our targetmarket: foreign tourist and business people.
Figure 2
 Business Analysis Stage
 IV: Objectives 
O
ur company set up the objective for the long term business. Firstly, we aim toreach the breakeven point with in the first three years. Also, after that, we aim to gainthe maximum profit. We intend to gain more than five million baht within five years,and we aim to have fifty customers per day on average. In high season, we goal to gainabout eighty customers per day, and in the low season it will be lower than that. Last isour most important objective which is awareness. Because our spa was small, so we donot plan to have a high market share, instead, we aim to build our spa awareness andaim to be the most well-known spa on Silom Road.
 
 
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 R.E.S.T. Spa: Spa Business Project 
V: Mission
R.E.S.T.’s mission is“Chic Choice of Relaxation with Touches of Nature”
 R.E.S.T’s Mission Statement  
A chic stylish spa is located in the heart of Bangkok that provides a wide varietytype of Thai spa treatments for our customers to meet their satisfactions and beyondtheir expectation. Our customers will receive the most warming services performed byour friendly staff, along with creating moments of happiness and relaxation, exploringunforgettable memories, and building pleasant relationship between guests andemployees. It is not just seeing more, it is a place for experiencing.
VI: Team
This is our organization chart. Our CEO is Ms. Jennifer Lopez. Although weare the team who present the spa project, we also have the position for each.Miss Nophasome is the secretary who deals directly with the president. MissJutamast is a treasury who manages all the money. Miss Chayada is sales director who increases the sales. Miss Saendao is accountant who balances the cash flow inand out. Mr. Natthapol is masseuse coordinator who deals with the operation.
Figure 3
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