Final Project Tech TIM

1 R.E.S.T.
Spa: Spa Business Project
Figure 1
I: Executive Summary
As a student of ICTM 329 Technology for the Tourism Industry, our group is
required to conduct a business plan for any tourism-related business. Recently, the
awareness of health and beauty has increase widely. Our group thinks this is a great
opportunity to take a chance and conduct a business project plan with the
combination of utilize the technology for a business. Therefore, the idea of R.E.S.T.
Spa has been created. In this report, you will find out information about two main
stages of our project plan which are “Business Analysis Stage” and “Internet
Technologies Utility for Operating stage”. In each stage, we will provide profound
detail as you can see in the table of content.
II: Title
Our spa is named “R.E.S.T spa”, which stands for relaxation, elegant, stylish,
and Thai traditional. Thus, combining these four keywords together, we get REST,
which is a boutique place that you can relax by having a masseurs to give you a
massage in stylish types of rooms. The reason that we provide a variety type of
rooms is we want our customers to feel excited every time they visit us. New
atmosphere gives more potential for customers to try more than once if the service
quality is in the level that customers satisfy. Our spa focuses on selling many types
of Treatments for individual foreign tourists, and business people who want to
release the stress.
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2 R.E.S.T. Spa: Spa Business Project
III: Background
Our team came up with many businesses that related to the travel industry
management. We narrowed down to 3 types of business that were tending to open.
After comparing the advantages and disadvantages, we concluded that Chic spa
business is the best choice. The main reason is that there is no company has
operated chic spa related to sightseeing of Thailand yet. Although our R.E.S.T. spa
provides modern treatment, customers still get the feeling of travelling in Thailand.
Moreover, the product that we sell has the sense of Traditional Thai flowers. We
are planed to open the R.E.S.T. on the Silom Road. which easily catches our target
market: foreign tourist and business people.
Figure 2
Business Analysis Stage

IV: Objectives
Our company set up the objective for the long term business. Firstly, we aim to
reach the breakeven point with in the first three years. Also, after that, we aim to gain
the maximum profit. We intend to gain more than five million baht within five years,
and we aim to have fifty customers per day on average. In high season, we goal to gain
about eighty customers per day, and in the low season it will be lower than that. Last is
our most important objective which is awareness. Because our spa was small, so we do
not plan to have a high market share, instead, we aim to build our spa awareness and
aim to be the most well-known spa on Silom Road.
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V: Mission
R.E.S.T.’s mission is
“Chic Choice of Relaxation with Touches of Nature”
R.E.S.T’s Mission Statement

A chic stylish spa is located in the heart of Bangkok that provides a wide variety
type of Thai spa treatments for our customers to meet their satisfactions and beyond
their expectation. Our customers will receive the most warming services performed by
our friendly staff, along with creating moments of happiness and relaxation, exploring
unforgettable memories, and building pleasant relationship between guests and
employees. It is not just seeing more, it is a place for experiencing.
VI: Team
This is our organization chart. Our CEO is Ms. Jennifer Lopez. Although we
are the team who present the spa project, we also have the position for each.
Miss Nophasome is the secretary who deals directly with the president. Miss
Jutamast is a treasury who manages all the money. Miss Chayada is sales director
who increases the sales. Miss Saendao is accountant who balances the cash flow in
and out. Mr. Natthapol is masseuse coordinator who deals with the operation.
Figure 3
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VII: Target
According to the market segmentation company, segmentation by the geography
is the way to target people near by or live in the same street (Alternative, 2009). Our spa
is located at Silom where most of the destinations are suit for individual mass tourists or
tourists who mainly travel by themselves. For example, around Silom, there are Suan
Lum Night Plaza and Patpong Night Market, where many foreign tourists like to go
shopping at night. In addition, although the spa is located at Silom, our scope of
location expands to tourists at Siam Paragon and Chidlom as well. The reason is
because those tourists can easily come to our spa by BTS, giving us wider area to focus
on.
“Target on foreigners who come to Thailand as individual mass tourists and stay or
travel around the area of our location. Also, Thai people who seek for new and unique
experience are very welcome to our spa.”
VIII: Business Environment

1. Economic
At this present time, the world economic is collapsing. Hamburger Crisis influences
the economics of every country. Definitely, it will have an effect on tourism and
hospitality industry in Thailand. Deflation is also a big problem. It leads customers to
save the money rather spend their money.
Moreover, if the economic is not smooth, our customers may come to our spa less
often. People may consider spa as the non-necessary product to purchase. Our spa can
lose loyal customers because they want to save money instead of going out for
relaxation.
2. Social and cultural environment
This part is the good news of our spa. Thai Massage has been long history in
Thailand. It is the value inherited from one generation to others. We do not waste time
to introduce the product to others. They already know what it is like especially when we
mix old tradition and western skill altogether. The product will be much interesting.
Moreover, it is the new trend that people focus more on health both physical and
mental. They try not to get stress or overworking. It is the company benefit that we can
get more customers by promote these sense. After the guests use our product, they
may approach "Real Relaxation" which cannot get from anywhere else.
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Chic and boutique style is becoming popular in Thailand. We are quite pioneer in
this business which is very good for us because there are many people are looking to try
our product and services.
3. Technology
The company cannot deny that the world changes everyday and innovative
technology is the main factors for that. Thus, technology always plays the most
important roles. Technology usually provides convenience and comfort. It can help us to
the business process; for example, counting inventories, arranging customers’ profiles,
or broadcasting spa as an advertisement. Furthermore, we can adjust advanced
technology in infrastructures in hi-tech system. Thus, customers can assess easily and
fast. Having advanced technology, the company will have less difficulty in operation.
4. Competition
Due to the popularity of the spa trend there are many spa businesses opened up in
this recent year. The competitors that we concern are those spas that located in the same
area, Silom Road. There are 6 spas already excluding our chic spa. However, compare
to the size, investment, style, target market, and image, there are two main spas which
seems to be our effective competitors.
First, “Dahra Beauty and Spa” located near the Chong Nonsi BTS station creates
very strong sense of relaxation. The decoration and display is very getting along with
the image. “Dahra Beauty and Spa” focuses on the mixture of Thai and western sense.
Its main target is foreigners as well. The price is not quite high, but it is not usual for
Thai citizen. It has been operated since 2002 (Dahra, 2008); therefore “Dahra Beauty
and Spa” already has loyal customers and strong partnerships with many airlines and
tour agents. That is why although “Dahra Beauty and Spa” located near the Sofitel
Hotel, “Dahra Beauty and Spa” can attract foreign customers from strong partners who
play significant role in promoting “Dahra Beauty and Spa”.
Second, “Devarana Spa” locates in the Dusit Hotel which has been operating more
than 36 years. Dusit hotel is the 5 stars with network over Thailand and other countries,
such as Philippines, Egypt, and United Arab Emirate (Welcome, n.d.) There is no
question for Devarana Spa of how luxury it is. Devarana Spa emphasizes on Thai style
which is the same as Dusit Hotel’s image. Devarana Spa is one of the facilities served
hotel’s customer. However, high status people love to go there as well. This is because
Devarana Spa promotes itself as the “Heaven of spa lovers”. The decoration and theme
highlight on Thai heaven ideal, white and gold. Everything is very soft and beautiful.
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Devarana Spa invests in big amount of money, so the product and services are just for
rich people. Devarana Spa also has well-built partners which is related to the Dusit
Hotel. Moreover, the promotion and advertising are professional according to the Dusit
hotel’s strategy management.
However, R.E.S.T. spa has one thing those 2 competitors do not have which is
“Differentiate”. We promote our spa as a new trend chic spa with affordable price.
Although competitors have strong images to represent the sense of relaxation, R.E.S.T.
spa provides different themes to build the sense relaxation through the peace of nature.
Figure 4
IX: SWOT
1. Strengths: (Controllable)
The spa is located at the Silom road which is one of the tourism well known
spots which fit our main target group-foreign individual mass tourist. This area is the
urban business area, and close to many hotels, which make this very convenient for
customer to visit because there is a BTS, the sky train, line pass through it. Moreover
the spa has the unique interior design, which makes it very standout from other spa
within the area.
The spa has a unique selling point which can be considered as the strength. The
spa is decorated in chic style, or also known as theme spa. It has different theme in each
room. This is the only chic spa in Silom area. Therefore, the spa provides different
scenery feelings that will make customers feel like they are in other places surrounded
by the natural beauty of Thailand.
Our spa also has its own website that can help promote the spa and will provide
online booking appointment and online contacts for the customers which will them feel
very convenience.
2. Weaknesses: (Controllable)
Although the spa location is one of the spa’s strengths, it can also consider as our
weakness. Thailand is also popular for the traffic jam and our spa also face that
problem. For our customers that drive, this will be a huge problem. Also, the parking
spaces are hard to find.
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Since the prices of spa service are about the same as the other spas and it is a new
spa within the area, it is hard to keep up with competitors. So, we have to try very hard
in term of the promotion.
3. Opportunities: (Uncontrollable)
Finding surrounded environment such as trend can acknowledge us what
customers want. Nowadays, people are very concerned about their health. So, the health
trend is one of our biggest opportunities. Also, spa business is already well known
Thailand and people always like to try new thing. This is why we came up with the idea
of the Chic style, new style of spa that will make customers feel like they are not in
Bangkok, but surrounded by nature such as waterfall and trees.
4. Threads: (Uncontrollable)
Because of spa business is very popular in Thailand especially in Silom area.
Also, most of spa firm in Silom area has the same target market as us which are foreign
tourists and we are new firm in this market. These elements can lead to the problem of
highly competition in the market.
In the present, Thailand is going through much political instability which can
cause the decreasing number of tourists. It will also make the economic of Thailand not
doing well. So, not only foreign tourists will decrease, but many potential customers in
Thailand will afraid to spend their money too. However, this will be a problem for about
one year maximum which will not be a major problem of our plan because we are
aiming for long term development.
Figure 5
X: Marketing Mix
1.Product
Main Product
Hand Spa
Sometimes our hands get hard and peel skin accidentally. Hands nourishing
treatment is the alternative to reveal softly and smoothly skin of your hand. The
approximate time is 45 minutes.
Figure 6
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Foot Spa
Not only releasing tightness in the feet but also relaxing the whole body
because feet the assemble point of other nerves. Tried feet suddenly feel light
again and the whole body is refreshed by messaging. You can stimulate the
whole body. The approximate time is 60 minutes.
Figure 7
Body Relaxation
Body Scrub:
You can say goodbye to your dead skin and unveil a smoother more
rejuvenated skin with these divinely aromatic scrubs. Your skin will feel refreshed
and reborn. The approximate time is 60 minutes
Figure 8
Body Wrap:
Our body wrap recipe is made up of a fresh daily blend of ingredients that
includes special herbs and oils. The more times you perform a body wrap the faster
and better the results. You will be amazed at how soft and healthy your skin will
feel and look after. The approximate time is 60 minutes.
Massage:
Swedish Massage--- A unique European full-body massage that applies a
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combination of light and deep stroke massages to stimulate blood circulation and
lymphatic flow, relieves muscle tension and reduces stress by leaving you in a
comfortable state of relaxation. The approximate time is 90 minutes.
Aroma Massage--- Aromatherapy is the use of aromatic plant essences, as essential

oils promote health and balance in the body. An Aromatherapy massage is principally
the same as a traditional Swedish massage, but with the use of essential oils .The
massage encourages the essential oil to be absorbed into the body via the skin. The
approximate time is 90 minutes.
Stone Massage--- Hot stone massage is a specialty massage that uses smooth,
heated stones. They are often basalt, a black volcanic rock that absorbs and retains
heat well. It is a deeply soothing, relaxing form of massage. The heat helps tight
muscles release. The approximate time is 90 minutes.
Figure 9
Special retreat
Anti Stress:
The combination of massage or specific area as head, neck and shoulder to relax
and reduce body tensions to healthy and well being. The approximate time is 60
minutes.
Facial Treatment:
This is a fresh and radiant treatment nourishing you
skin. In twenty steps including whether it is: cleansing,
deep cleansing, Peeling, Massaging and improving your
skin by using mask and specific serum depending on
skin type.
- Nourishing Treatment for Normal +
Combination Skin
- Moisturizing Treatment for Dry Skin
- Purifying Treatment for Oily Skin
The approximate time is 60 minutes Figure 10
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Royal Thai Massage:

An ancient art traditions practiced throughout
Thailand. This treatment improves blood circulation
and energy flow as it relaxes tensed muscles and
ligaments. Pressure points in the body are probed and
kneaded, to suit your preference of soft or hard
massage. The treatment leaves you with a feeling of
lightness of being. The approximate time is 120
minutes
Spa products
These includes daily product which customers can buy from us.
- Soap
- Body lotion
- Body scrub
- Oil Scent candle
- Pot pouri (บุหงา)
Severous smells can be choose due to the guests preference. There is Black
amethyst, sweet pea, Jasmine, rose, Pandan, Thai Mint. Each smell represent
different atmosphere.
Figure 11
Product level
Product life cycle
Figure 12
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• Introduction
o Now the company is in this stage. We still have slow sale growth and
low profits.
• Growth
o In this stage, sales will start climbing quickly. Our brand is quiet be
known. Competitor will enter the market. Therefore, we have to always
improve service quality and add the new service to exceed customers'
need. We also have to emphasis on advertising to build awareness.
• Maturity
o This stage will reveal slow down in the rate of sales growth. It
represents that our product is quiet stable in the market. Although it
seems to be fine in the stable market, we have to support new strategies
to maintain sale growth before reaching the decline stage. If the
company knows that we are going to face decline stage, before that
happen we will introduce the new products which can get us to the
introduction stage again.
2. Partnership
Organizations in the Same Business
 Our spa and Rachawadee Spa in South Africa are good friends and good
partnerships (Rachawadee, n.d.). We use the same suppliers. Moreover,
Rachawadee Spa helps us promoting our spa if their customers come to
Thailand. If their customers from South Africa want to know where they can
find the place for massaging.
Organizations in the Related Business
• A
 s our target group is foreigners, we are the alliances to many tour operators
and hotel in order to make more profits to our company. We are the business
partner with Big-Bang Tour Operator, a Korean tour operator, and JW
Marriot.
Organizations in Non-Related Business
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• BTS and MRT public transportation are our partnerships, as R.E.S.T Spa can
be easily accessed by subway and sky train.
• Parking lots at Silom Complex Tower and Sri Boon Reung Tower are our
supreme partnership. We provide the valet parking to our customers and park
at the nearest place, which could be either Silom Complex Tower or Sri
Boon Reung Tower.
3. People
• Our employees will take a good care of customers and do everything to satisfy
customers.
• Every massager is well-trained, before massagers are accepted by our
organization, they need to be trained at least 3 months.
• Every six months, every massager has to participate in training programs such as
body massage, facial massage, foot spa, and hand spa.
• We will provide the English course every day after work so that every
employees and communicate with our foreign customers.
• Every employs must have a good manner and very polite to our customers
• The employees of the month will be voted in order to motivate our employs
• The prizes will be given to the employees of the month as well
• The manger will be responded in everything in the spa and also has the right to
make any decision in the emergency cases.
• The receptionist is responsible for collecting money and checking an income at

the end of the day.
Figure 13
Motivating and Retaining Staff
• Maintaining regular communication with employees.
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• Our spar will give out the internal newsletter

for our employees every month, including
memo, bullet board, or meeting to motivate
our employees.
• Complimenting
• We also give a reward for the employees of the month.
• Setting Clear Objectives and performance standard
• Our employees must understand clearly about the mission and objective
so that they can provide services to our customer and the same level or
better than the setting standard.
• Advancement Opportunities
• Our Spa will provide training courses to our employees.
• For masseuse, first we will provide them the body massage course, then
when they know everything about body massage, and can work
effectively, so will move up to the next level which is facial massage.
Figure 14
4. Package
By Package elements
All inclusive Packages seem to be the best choice for spa industry. Majority prefers
visiting just 1 day and gets all kind of services that we have within 1 price.
• This inclusive package names "R.E.S.T. spa package" (The same name of
our spa). This package is the combination of hand spa, body stone massage,
and foot spa. In other word, this package includes service from head to toe.
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We guarantee that guest will definitely enjoy this package and feel so
princes. The duration of this package will be around 3 hours.
• Next is the “D.I.Y. package”. Our image is chic style which serves new
generation. The new generation is like to have freedom and choose
everything by themselves. Therefore, this package is very open and allowed
guest to choose any product they like not more than 3 things. For example,
guests might want to get Anti stress and foot spa in just 1 time in any kind of
theme rooms. However, D.I.Y package will not be more than two and a half
hour.
5. Price
Products Minutes Price
Hand Spa 45 400
Foot Spa 60 600
Body Relaxation
• Body Scrub 60 1200-1500
• Body Wrap 60 1200-1500
• Massage
- Swedish Massage 90 1200-1500
- Aroma Massage 90 1200-1500
- Stone Massage 90 2700-3500
Special Treatment
• Anti-stress 60 1300
• Facial Treatment 60 1300-2000
• Royal Thai Massage 60 1300-1500
Spa Products
• Soap - 200
• Body lotion - 400
• Body scrub - 400
• Oil - 300
• Scent candle - 50
• Pot pouri (บุหงา) - 50
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6. Place
R.E.S.T. Spa
Figure 15
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7. Promotion
Advertising through Media

• “R.E.S.T.” will use both print and broadcast media. The print media will
be created by putting the information about the organization to brochures
and send out to traveling agencies and many tourism related firms. The
second one is the internet technology that we will launch to advertise the
spa.
8. Physical Environment
• Reception Area
In our reception area, our decoration will be a combination of Thai

traditional and modern style.
Figure 16 Figure 17 Figure 18
Figure 19
• A Beach Room
The first room is a beach

room. This room will
create all senses that
make the customers feel
like they are lying on the
beach. They will see the
sea scene on the wall and
also hear the sound of the
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reflection of the wave with

the beach. Also, we will play
the music which makes
customers feel like they are
walking along the beach.
• A Waterfall Room
The second room is a

room which will make customers feel like they are surrounded by the
mountain next to the waterfall. We will also create the sound of the water fall
for the customers. The music as a background will make them feel relaxed
and relieved.
Figure 20
• A Night Time Room
Next is the night time room. The design of this room will be in black color.
All the walls and the ceiling will be a dark color with
sparkling shining stars. We would like our
customers feel like they are in the zero gravity area,
or like they are flying to the sky at night.
Figure 21
Figure 22 • Heaven Room
This room is totally different from the previous room. The heaven room
will be all in white. All the walls and ceiling will be painted
with white color, and also, the furniture and all decoration
in the room are all white. This room will create the sense
of peace and purity. We would like our customers feel the
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hygiene of our spa and make them feel like they will treat them like they are
angels.
• A Garden Room
Last is the garden room. This room will provide many trees and flowers
in the rooms. On the wall will be the
pictures of the garden with a thousand
kinds of blossom flowers. The smell in
this room will be scents of many kinds of
flower. The music as a background will
be make the customers feel that they are taking a walk in the garden which
make them feel calm and fresh.
Figure 23
• A Lanna Room
TheLanna room, the interior design of this room will different from other
room because this is the only one room that does not relate to the nature.
Figure 24
This room will represent the art of Thai

traditional culture from the Northern
part of Thailand. The room will be
painted in the warm color and furnished
with wooden furniture. During the
service, our customers will hear the
sound of Thai musical instrument to
make them feel like they are in the Lanna period.
XI: Financial Analysis
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Investment Size
R.E.S.T. spa will finance this investment amount with 25% debt and 75% equity.
Normal corporate tax rate is 30%. The business operates 360 days per year. This part
will show the cost of set up in the investment of the R.E.S.T. spa.
Investment amount for the spa
Building and Property 20 millions baht
Furniture (over all) 1 millions baht
Decoration 3 millions baht
Total 24 millions baht
Calculate revenue from guest
Average of the price of spa service is 1210 baht per person.
Assume there are 2 customers in every hour.
Business operates about 8 hours a day.
Therefore, in 1 year the business operates 2880 hours
The occupancy rate is 75%.
Therefore, in 1 year the spa will be sold 2160 hours (2880 * 75%).
Total revenue should be “total sold hours * amount of money that 1 customer should
pay * number of customer in 1 hour”. The calculation will be
“2160 * 1210 * 2 = 5,227,200”
Calculate expense
Expenses Expenses per year (Thai Baht)
Management and employee salaries 1,600,000
Administrative and general expenses 500,000
Selling and marketing expenses 80,000
Operation and maintenance (include utilities) 300,000
Property and fire insurance (1% of investment) 240,000
Total expenses per year 2,720,000
Calculate net income for the next 5 years
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 Interest rate is 5% on the amount borrowed, in which 25% of initial investment

came from 5-year borrowing contract.
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 5,227,200 5,227,200 5,227,200 5,227,200 5,227,200

Expenses
(increase by 5%
per year) 2,720,000 2,856,000 2,998,800 3,148,740 3,306,177
EBIT (Earning
Before Interest
Tax) 2,507,200 2,371,200 2,228,400 2,078,460 1,921,023
Interest Expenses 300,000 300,000 300,000 300,000 300,000
EBT (Earning
Before Tax) 2,207,200 2,071,200 1,928,400 1,778,460 1,621,023
Taxes (30% of
EBT) 662,160 621,360 578,520 533,538 486,306.90
Net Income (NI) 1,545,040 1,449,840 1,349,880 1,244,922 1,134,716.10
Contribution Margin and Break-even Analysis

 Assume that variable cost is 30% of total revenue.
Variable Costs (Thai Baht) 1,568,160

Fixed Costs (Thai Baht) 1,151,840
Contribution per service ( average price of service that 1
customer would use) 665.5
Break-Even in number of customers 1,730
XII: Control and Evaluation

1. Control
• Gathering Information
o To gather information, our spa plans to focus on customers who use our
spa service.
o We will use questioners to ask for customers ‘comment and they can also
give us the feedback about our products and services.
• Controlling the Budget
o As our spa is in the introduction state, we need a lot of money to operate
the spa and promote our product. So, we should control the budget well
in order to manage everything in the spa.
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o We will always compare our profit and expense every month with our
competitors to see if our expense is over the limit or not
Figure 25
2. Evaluation
First is number of sale measurement. This help us analysis our sales comparing
with our objectives. Because we have an exact number for our sales in the objectives, so
we choose to use this strategy to analyze and evaluate our spa.
Moreover, we evaluate our spa by measuring from customer satisfaction which
is the most important one. Because our mainly products we sell is service, so we have to
satisfy the customers the best we can in order to maintain the market as long as possible.
We have to ask for comments from our customers and take all of that to improve our
service to create the loyalty customers or returning customers.
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XIII: Reference
Alternative approaches to market segmentation. (2009). The Market Segmentation
Company. Retrieved Mar 12, 2009 from
http://www.marketsegmentation.co.uk/segmentation_alt_tmsc.htm#geo
Dahra Beauty&Spa. (2008). Dahra-spa. Retrieved Mar 9, 2009 from http://www.dahra-

spa.com/spa_bangkok.html
Rachawadee. (n.d.). Retrieved Mar 14, 2009 from http://www.rachawadeethaispa.com/
Welcome to Devarana Spa…Heaven for Spa Lovers. (n.d.). Dusit. Retrieved Mar 9,
2009 from http://www.devarana.com/index.html
Figure 1 was taken by put team adjusting in Photoshop program
Figure 2 was taken from http://www.alamindahbali.com/Alam_wangi.htm
Figure 3 was taken by adjusting from www.gliffy.com
Figure 4 was taken from http://www.dahra-spa.com/spa_bangkok.html
Figure 6 was taken from http://www.at-

bangkok.com/detail_page.php?sub_id=280&Oldpa_id=29&pa_id=738
Figure 7 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-best-

spas-according-to-forbes/
Figure 9 was taken from http://www.sueshields.co.uk/
Figure 10 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-

best-spas-according-to-forbes/
Figure 11 was taken from http://www.myfamilycandlebusiness.com/
Figure 12 was taken from http://www.trumpuniversity.com/business-

briefings/post/2008/04/product-life-cycle.cfm
Figure 15 was adjusted by Photoshop and taken from

http://www.sino.net/images/hotels/7/19/1811-map.gif
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Figure 16 was taken from http://blogs.fashionweekdaily.com/?m=200804&paged=3
Figure 17 was taken from

http://www.principiadiscordia.com/Adventure/index.php?title=Page_102

http://www.streetdirectory.com/classifieds/singapore/beauty_and_wellness/massage
_and_spa_treatment/true_spa_singapore_luxury

http://id.88db.com/id/Services/Post_Detail.page/beauty/Hair_Styling_Treatment/?Po
stID=99811&lang=en-us
Figure 20 was adjusted and taken from

http://www.travelblog.org/Wallpaper/waterfall_luang_prabang.html
Figure 21 was taken from http://www.brightnightgallery.com/josnigfal.html

http://th.88db.com/th/Services/Post_Detail.page/beauty/spa_massage_aromatherapy/
?PostID=64254

http://www.kriyayoga.com/philippines/baguio_city_philippines/flower_gardens/trop
ical_flower_gardens.html
Figure 24 was taken from http://www.i-

escape.com/destination_guide_results.php?page=4&liveregion=Chiang+Mai+%26+
North&country=Thailand
Figure 25 was taken from http://www.splendicity.com/articles/poets-cove-resort-

spa-371/
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Internet Technologies Utility for Operating Stage

I: Google Earth
Figure 1
Figure 2
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R.E.S.T Spa is located on the Silom Road, which is in the CBD (Centre Business
District). The space of our spa is 400 sq.m. We have mentioned earlier that JW Marriot
is our partnership. They provide transportation for our customers, which take only 3.11
kilometers. The other way to get here is by using the sky train (BTS), as both of two
destinations provide stations nearby. It can get connect to each other conveniently.
Moreover, our spa is right in the heart of the city. It means R.E.S.T Spa is very
easy to access, as we also valet parking. The location is where most of our targets live in
because it is close to many important places, such like Sathorn Road, Lumpini Public
Park, Siam Paragon department store, Central World department store, etc.
II: Gliffy
Figure 3
Gliffy online gives the best way for our team to make the organization chart.
We cab draw and easily put the position in the table which is very convenient and
useful. Moreover, it looks professional.
III: Domain Name
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Figure 4
Website is another way to promote our spa business. However, before
creating a website, we need to have the catchy name to get customer attention.
Therefore, we went to www.godady.com to create the domain name. Our domain name
has something in common with the name of our spa. Finally, we decided to put rest-at-
spa as a domain name and used www.reat-at-spa.com as the URL of the spa company.
Our customer will remember the name of website easily.
IV: Customer Approach

We promote our spa business through internet network in many website such
as in facebook, hi5, yellowpages, spa directory, and scribd. These are the popular
website that many customers would like to visit in order to see the information of
our business.
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• Email
Figure 5
We create the R.E.S.T. spa account in order to distribute news to customers,
get the reservation from customer, or connect with our partnership. Our e-mail is
restspas@gmail.com The name of e-mail is the same as the name of our spa. The
reason that we chose Gmail account is Gmail account provides easily
accessibility that others cannot do. It will help our spa organize the business as
well. For example, we can classify type of mail; which are spam, customers, or
newsletter.
• Facebook
Figure 6
42
Facebook is one of the popular webpage that people like to chat, post, and visit
each other. Therefore, it is another internet technology to access to the customers.
Moreover, it is free. We do not need to pay fee. We can just our friend and then link to
others and share our news.
• Hi5
Figure 7
Figure 8
42
Hi5 is another website that works like Facebook. We can just keep updating and
advertise to get visitors’ attention. The figure 7-8 show that the visitors can leave the
comment or question, and then the notification will show in our Gmail account. After
that we can answer their question right away. Relying on just our homepage, something
people doesn’t see or notice it.
• Yellowpages
Figure 9
You will be able to find R.E.S.T. Spa website by using Yellow Pages Website.
When you enter the website, you just search for Spa Thailand and can be more specific
by typing the area of spa that you want like BKK, the R.E.S.T. Spa will show on the
lists of spa in Bangkok, Thailand.
42
• Spa Directory
Figure 10
This spa Directory will show all spas in Thailand and here you can find R.E.S.T.
Spa by typing the spa name, which is near the search button.
• Thailand Spa Index
Figure 11
Thailand Spa Index is the directory that you can search for any spa in Thailand,
which including R.E.S.T. Spa. You can search by specifying the area and spa type. For
example, you choose Bangkok as the location you want and choose Health spa as the
spa type. Then the R.E.S.T. Spa link will show up for you to enter in.
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• Thai Spa Association
Figure 12
Thai Spa Association is the website that acts like the center of Spas in Thailand,
where people can update about spa news. Our R.E.S.T. Spa also include in this
association. Therefore, R.E.S.T. spa’s customers can notice the latest news and
campaigns here and seek for more information they want.
• Search Engine
42
Figure 13
People can find information about R.E.S.T. Spa by using search engine like
Google. You can type the name of R.E.S.T. Spa and then click search button.
• Scribd
Figure 14
Scribd is the website that anyone can upload the file. Basically, it is like youtube
version text file. Here we created the account by restspa@gmail.com then we upload
our spa project and brochure in there. So anyone can search, read, and understand in
detail what our spa is like.
VI: License
42
Figure 15
Figure 16
Figure 17
Apart from customer approach, we also limit the level of license as well. For
example, on the figure 15 there is a photo from our spa. We will put the license as you
can see in the additional information from figure 16 that state Some rights reserved
42
Anyone can see this photo. When you click in there, it says you are allowed to share
and remix as long as you give the credit to the original work.
IV: Website by HTML

We use Macromedia Dreamweaver MX 2004 as a program for creating R.E.S.T.
SPA’s website. There are three main views which are Code, Split, and Design. For the
code view, there are only plain html codes which are similar to ConTEXT program. For
the design view, it is similar to the outcome in the webpage, but we can edit the
webpage on this page as well. For the last view, split view, it is the combination of the
code view and design view. On this view, we can see both html codes and the outcome
at the same time.
Code View
42
Figure 18
Design View
Figure 19
Split View
42
Figure 20
For the home page of R.E.S.T. SPA, we use the color from
http://kuler.adobe.com as a guideline for the color for our website. The website suggests
colors that can go well together. With the keyword of spa, there are many results for us
to choose.
We first come up with the homepage of R.E.S.T. SPA which includes the logo of
the spa up top. Also, we put our vision, “Chic Choice of Relaxation with Touches of
Nature”, in marquee so that customers can easily notice our vision statement when they
come to our homepage. Next from the logo is the meaning for each letters in R.E.S.T.
SPA, relaxation, elegant, stylish, and Thai traditional. Next is the hyperlink of online
book which is in marquee in order to attract the customers’ attention. At the bottom of
the page, there are short cuts to other webpage of R.E.S.T. SPA which include our
homepage, spa menu, location, reservation, facts for travelers, and Silom guide. This
shortcut appears on every webpage of our website to make it easy for customers to go to
another webpage.
The second page is the spa menu. We include necessary details of the services
provided by R.E.S.T. SPA in this webpage. Customer will know about the products and
services that we provide to customers. We also use CSS code for this page to make the
table look nicer in a more professional way.
42
Next is the location page, this page is useful information for customers who
come to our spa for the first time. They will know the direction to R.E.S.T. SPA and
how to approach our spa too.
Next is the reservation hyperlink. We provide this page for customer to reserve
the spa online. Also, we can keep in touch with them through e-mail they provided. We
use the service from www.wufoo.com to come up with the reservation form. When the
customers submit this form, the information will be automatically sent to our e-mail,
restspas@gmail.com, immediately.
The next section for the shortcut is the useful information for our target market
which is foreign tourists and business people. The section is about the information about
Bangkok and the nearby places. The first links to the page of facts for travelers. This
webpage provides brief information for foreigners to know more about Thailand.
The last hyperlink is the information about nearby places, Silom area. This
information will be useful for tourists to go to places around R.E.S.T. SPA.
Homepage
Figure 21
42
Spa Menu
Figure 22
R.E.S.T. SPA Location
42
Figure 23
Reservation Form
Figure 24
Facts for Travelers
Figure 25
42
Silom Guide
Figure 26
VII:Sketch up
How to build the building that we learned last class
VIII: Reference
Information nearby Silom was adjusted and taken from www.bangkok.com
Reservation Webpage was adjusted and retrieved from www.wufoo.com
Figure 1-2 was adjusted and taken from google earth program.
Figure 3 was taken from http://www.gliffy.com./

https://www.godaddy.com/gdshop/registrar/search.asp?se=%2B&app_hdr=&ci=544

http://mail.google.com/mail/?hl=en&source=navclient&zx=1uul7ftihwp9o&shva=1#inb
ox
Figure 6 was taken from http://www.facebook.com/home.php
42
Figure 7-8 was taken from

http://hi5.com/friend/profile/displaySameProfile.do?userid=416607562
Figure 9 was taken from http://www.yellowpages.co.th
Figure 10 was taken from http://www.all-spa-thailand.com
Figure 11 was taken from http://www.thailandspaindex.com/
Figure 12 was taken from http://www.thaiassociation.com
Figure 13 was taken from http://www.google.com
Figure 14 was taken from http://www.scribd.com/my_docs
Figure 15-16 was taken from

http://www.flickr.com/photos/denniswong/2413988302/
Figure 17 was taken from http://creativecommons.org/licenses/by/2.0/deed.en
Figure 18-26 was adjusted and taken from Macromedia Dreamweaver MX 2004
42
IX: Appendix
Our team members
ID: 4880398
Name: Nattaphol Pattanasittiseri
Responsibility: HTML part
ID: 4880360
Name: Nophasorn Ariyasantichai
Responsibility: Sketchup part
ID: 4880568
Name: Chayada Patchakapati
Responsibility: Google earth, organization chart,

domain name, and finalize PowerPoint
ID: 4880577
Name: Saendao Teeravijit
Responsibility: Customer Approach
ID: 4980150
42
Name: Jutamast Siritewankun
Responsibility: Business Analysis and finalize report
Voucher
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1 R.E.S.T.

Spa: Spa Business Project

Business Analysis Stage

R.E.S.T’s Mission Statement

VIII: Business Environment

Aroma Massage--- Aromatherapy is the use of aromatic plant essences, as essential

Royal Thai Massage:

Product life cycle

Organizations in the Same Business

Organizations in the Related Business

Organizations in Non-Related Business

• The receptionist is responsible for collecting money and checking an income at

• Our spar will give out the internal newsletter

Products Minutes Price

Hand Spa 45 400

Foot Spa 60 600

Advertising through Media

In our reception area, our decoration will be a combination of Thai

The first room is a beach

reflection of the wave with

The second room is a

• A Night Time Room

Figure 22 • Heaven Room

This room will represent the art of Thai

XI: Financial Analysis

Expenses Expenses per year (Thai Baht)

Management and employee salaries 1,600,000

Administrative and general expenses 500,000

Selling and marketing expenses 80,000

Operation and maintenance (include utilities) 300,000

Property and fire insurance (1% of investment) 240,000

Total expenses per year 2,720,000

Calculate net income for the next 5 years

 Interest rate is 5% on the amount borrowed, in which 25% of initial investment

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 5,227,200 5,227,200 5,227,200 5,227,200 5,227,200

Contribution Margin and Break-even Analysis

Variable Costs (Thai Baht) 1,568,160

XII: Control and Evaluation

Dahra Beauty&Spa. (2008). Dahra-spa. Retrieved Mar 9, 2009 from http://www.dahra-

Rachawadee. (n.d.). Retrieved Mar 14, 2009 from http://www.rachawadeethaispa.com/

Figure 2 was taken from http://www.alamindahbali.com/Alam_wangi.htm

Figure 3 was taken by adjusting from www.gliffy.com

Figure 4 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 5 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 6 was taken from http://www.at-

Figure 7 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-best-

Figure 8 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 9 was taken from http://www.sueshields.co.uk/

Figure 10 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-

Figure 11 was taken from http://www.myfamilycandlebusiness.com/

Figure 12 was taken from http://www.trumpuniversity.com/business-

Figure 13 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 14 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 15 was adjusted by Photoshop and taken from

Figure 16 was taken from http://blogs.fashionweekdaily.com/?m=200804&paged=3

Figure 17 was taken from

Figure 18 was taken from

Figure 19 was taken from

Figure 20 was adjusted and taken from

Figure 21 was taken from http://www.brightnightgallery.com/josnigfal.html

Figure 22 was taken from

Figure 23 was taken from