Press Contact
:Rebecca MacQuarrieEveryScape781-250-4763Rebecca@everyscape.com
EveryScape Publishes White Paper on New Technology toIncrease Bookings and Average Daily Rate for the HotelIndustry
WALTHAM, Mass. (February 17, 2009)
– Today, EveryScape, creator of “The RealWorld Online,” announced that it is making available its white paper, “IncreasingBookings and Average Daily Rate with New Technology.” The paper features a casestudy on The Carneros Inn in Napa Valley, CA focusing on results achieved sinceimplementing EveryScape’s unique WebScape technology. Topics covered in the white paper include:
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Introduction to the WebScape technology, a photo-realistic online walkingexperience of a property, which combines the rich experience of a video withthe interactivity of a website
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Outline of hospitality marketing organization goals
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Detailed description of additional EveryScape products, World Tags andVideoScapes, that enable property owners and marketers to tell a compellingsales story in a geographically relevant way to potential guests and meetingplanners
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Carneros Inn case study including results:
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38% Increase in online group and wedding bookings
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43% Increase in online bookings
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23% Increase in Average Daily Rate
EveryScape, Inc. is creating The Real World Online through a visual and interactiveplatform for local search that creates a virtual experience of all metropolitan,suburban and rural areas. EveryScape will ultimately let users share their storiesand opinions about real-life daily experiences against a backdrop ranging fromstreets and cities, communities, restaurants, schools, real estate and the like.Leveraging its patented HyperMedia Technology Platform™, EveryScape is using a
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