The iPhone: A Consumer Perspective
© 2007 Parks Associates
Table of Contents & List of Figures ii
Table of Contents
Data Points..........................................................................................................................1
1.0
The Introduction....................................................................................................2
2.0
Stronger Links between Content and Mobile Devices........................................3
3.0
The Consumer Perspective: The Apple iPhone...................................................6
3.1 What Mobile Features are Important?................................................................73.2 Consumer Familiarity with the iPhone...............................................................83.3 Interest in the iPhone at Price Points..................................................................93.4 Potential Inhibitors............................................................................................103.5 Will AT&T Get Leverage with Exclusivity?....................................................12
4.0
Parks’ Analyst Comments...................................................................................13
4.1 Network and Speed...........................................................................................134.2 The Business Play?...........................................................................................144.3 Does this Help AT&T?.....................................................................................144.4 Downsides to Apple..........................................................................................144.5 Application Developers....................................................................................144.6 Throwing Down the Gauntlet on “Three Screens”...........................................154.7 Appealing to Technophiles...............................................................................15
List of Figures
Figure 1 AT&T Wireless Subscriber Growth.....................................................................3Figure 2 Apple® iPod® Shipments....................................................................................4Figure 3 U.S. Mobile Phone Revenues & ARPU: 1999-2010............................................5Figure 4 Predicted versus Actual Purchase, Portable Devices...........................................6Figure 5 Penetration of Consumer Electronics Devices.....................................................7Figure 6 Internet Use for Videos and Games......................................................................7Figure 7 Mobile Devices: Desired Entertainment Features................................................8Figure 8 Smart Phone: Familiarity......................................................................................9Figure 9 Interest in the iPhone at Specific Price Points....................................................10Figure 10 Consumers and Mobile Convergence...............................................................11Figure 11 What are Key Barriers to Converged Mobile Devices?...................................12Figure 12 Decision Factors in Choosing a Mobile Carrier...............................................13
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