Social Media Overview

Waukesha/Pewaukee Convention & Visitors Bureau

March 18, 2009

creative | social media | strategy

Presented By Spreenkler, LLC.

Welcome!

Steve Glynn
President
Spreenkler, LLC

2
creative | social media | strategy
What is Spreenkler?

Accelerate business creativity & innovation.

• Agency propelled by social media and community building.

• Blend experienced professionals with emerging talent.

• Retain talent through real experience and interaction.

• Differentiate Milwaukee region, universities, companies.

3
creative | social media | strategy
Discussion

What is social media?

Stats on use.

How are businesses using it?

How are your competitors using it?

How do you get started?

Questions.

4
creative | social media | strategy
What is social media?

5
creative | social media | strategy
What is social media?

The basic ideas of social media are listening,

conversation and stakeholders creating
their own experience with your organization.

- Beth Kanter, trainer, blogger and consultant

6
creative | social media | strategy
 Download: www.ovrdrv.com/social-media-map

7
creative | social media | strategy
What is social media?

Blogging/Micro-Blogging
Twitter | Wordpress | Typepad

Content Sharing
YouTube | Flickr | Wikis | Mobile

Networking
LinkedIn | Facebook | Myspace | Sohobiztube

Community Building
Meetup | Ning | Enterprise Solutions

8
creative | social media | strategy
Stats on use.
Monthly US $60k+ HH
Visitors Income
77.9 million 54%
67.9 52%
65.6 61%
24.3 54%
10.9 68%
4.1 51%
stats from www.quantcast.com 9
creative | social media | strategy
How are businesses using it?

620,359 2,379,102
217,811 833,161
4,603 112,474
28,419 114,559
no profile 7,148
stats from http://www.web-strategist.com/blog/2008/11/03/snapshot-of-
presidential-candidate-social-networking-stats-nov-2-2008/ 10
creative | social media | strategy
How are businesses using it?

Car manufacturers use social media to connect

with customers, address misconceptions and
get people to try their products.

Provides insight, updates, cool news and exchanging

information and photos with car enthusiasts.

“It’s part of a larger social media strategy to humanize the

Ford brand and put consumers in touch with Ford employees.”

11
creative | social media | strategy
How are businesses using it?
1. Foster and grow relationships
2. Gain customer insight and feedback
3. Provide better customer service
4. Drive awareness and education
5. Communicate news to media
6. Customer loyalty, exclusive promo/events
7. Interact directly with customers

12
creative | social media | strategy
How are your competitors using it?

Review Web Searches on Twitter, Facebook, LinkedIn, Blogs

13
creative | social media | strategy
Why should you get started?

Quickly Generate and Qualify New Sales Leads

Increase Awareness or Website/Blog Traffic
Gather Customer/Competitor/Market Insight
Get Businesses Engaged In Your Brand
Demonstrate Leadership In New Technologies

14
creative | social media | strategy
How do you get started?

Take technology out of it.

Define your audience.

Define your message.

Research social sites: listen/learn.

Determine which social sites fit.

Experiment, learn, repeat.

15
creative | social media | strategy
How do you get started?

Step 1: Evaluate Website

Step 2: Create Blog

Step 3: Create Critical Profiles

Step 4: Create Profiles On As Many Other Social

Sites as Possible

Step 5: Use Social Media to Get to Face-To-Face

16
creative | social media | strategy
Internal web strategy.
INTERNAL WEB STRATEGY:
Create a hub of dynamic, linkable,
redistributable, action-focused content
with constant updates.
• News (blog)
• Video

• Photos

• Widgets

• Events

• Text
WCVB Website

17
creative | social media | strategy
External web strategy.
EXTERNAL WEB STRATEGY:
Create business connections. Assemble and
direct audience to interact with content on
INTERNAL WEB or use on their own.
• Follower/Friending Campaign
• Content Feed/Embed/Mashup
• Create profiles on common social platforms
to leverage personal connections of
supporters.
- blogs/micro blogs (Twitter, Wordpress)
- content sharing (YouTube, Flikr, Wikis, Mobile)
- networking (Facebook, LinkedIn, SohoBizTube)
- community building (Meetup)

• Identify niche social platforms

Social platform profiles.

18
creative | social media | strategy
Community strategy.
COMMUNITY INTERACTION AND
LISTENING STRATEGY:
Maintain consistent engagement with
the community. Ensure content is
relevant and on-strategy.
• Imagery,
messaging associated with
the communication strategy.
• Community questions and requests.
• Identify key influencers, leaders.
• Direct
feedback to INTERNAL WEB
STRATEGY.
• Follow up with community.
• Interact with community at events.

Photo Courtesy of Brian Solis – www.briansolis.com

19
creative | social media | strategy
How do you get started?
TIME/WEEK
- +
+
micro-blogging

sharing content

blogging FREQUENCY

community building

networking

20
creative | social media | strategy
 Thank You!

Questions?

How Can We Help?

21
creative | social media | strategy
Contact
Steve Glynn

262-353-6562
steve@spreenkler.com
twitter.com/spreenkler
www.spreenkler.com

22
creative | social media | strategy
Who’s On Twitter?

The_Real_Shaq

William Shatner

MC Hammer

23
creative | social media | strategy
Who’s On Twitter?

PRNewswire

RickSanchezCNN

Zappos

24
creative | social media | strategy
 How do you get started?

Create event on Meetup.com Add details and links to Facebook Announce details/links on Twitter

Messages sent to social web community.

Social web community

redistributes messages.

25
creative | social media | strategy
 How Do We Manage
Social Media?

Daily Social
Community
Activity

26
creative | social media | strategy
 How Do We Manage
Social Media?

Blog
Reporting

Wordpress Dashboard

27
creative | social media | strategy