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MOBILE
 
ADVERTISING
 
RESEARCH
 
NETHERLANDSResearch
 
plan
 
and
 
results
March
 
16th
 
2009
‐
Tarik
 
Fawzi
 
About
 
usSince
 
2004
 
exclusive
 
strategy
 
consulting
 
in
 
the
 
telecommunications
 
sector>Mobile
 
advertising>InternationalDifferent
 
fields
 
of 
 
expertise
 
in
 
mobile
 
advertising:
•
Strategy
 
development
•
Business
 
case
 
development
•
B2B
 
and
 
B2C
 
proposition
 
development
•
In
‐
/outsourcing
 
decision
 
making
 
process
•
Technology
 
and
 
sales
 
partner
 
selection
•
Initiating
 
pilots
•
Commercial
 
deployment
•
Facilitating
 
standardization
 
agreementsInvolved
 
in
 
several
 
mobile
 
advertising
 
projects
 
in:
 
the
 
Netherlands,
 
Germany,
 
UK,
 
USA,
 
Poland
 
and
 
Belgium>ResearchRequested
 
by
 
the
 
IAB
 
NL,
 
 ÆNEAS
 
STRATEGYcoordinated
 
an
 
end
‐
to
‐
end
 
research
 
project
 
in
 
The
 
Netherlands
 
in
 
2008.
 
 
STORYLINE
 
RESEARCH
 
PLAN1. Objective2. Launch
 
Partners3. Building
 
blocks
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