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1
 
 
exposure
researchmethod
mobile mediaawareness &usage
mobile adformats
 
 
group 1
current users
male 18-24paym
central london
group 2
current users
male 25-44paym
pinner
group 3
current users
mixed 45-64payg
mill hill
group 4
current users
female 25-44payg
mill hill
group 5
current users
female 18-24paym
birmingham
group 6
lapsed/non users
male 45-65paym
central london
group 7
lapsed/non users
female 18-24payg
pinner
group 8
lapsed/non users
male 18-24paym
birmingham
 
current user, 0
2
current user, orangecurrent user, vodafonecurrent user, 0
2
current user, orangecurrent user, orangecurrent user, 3current user, t mobilecurrent user, orangecurrent user, t mobileprevious user, t mobileprevious user, t mobileprevious user, 0
2
previous user, 3previous user, 0
2
non user, virginnon user, vodafonenon user, orangenon user, orangenon user, t mobile
interview 1
male, 21vodafonepaym
birmingham
interview 2
female, 45vodafonepayg
birmingham
interview 3
female, 36Orangepayg
birmingham
interview 4
male, 31o
2
 paym
birmingham
interview 10
male, 28vodafonepaym
london
interview 6
male, 38vodafonepaym
london
interview 7
male, 30Orangepaym
london
interview 8
male, 18Orangepaym
london
interview 9
female, 44o
2
 paym
london
interview 5
female, 273paym
london
interview 1
female, 28,3 payg
birmingham
interview 2
male, 48,Orange payg
birmingham
interview 3
female, 20,o
2
paym
birmingham
interview 4
male, 26,Orange paym
birmingham
interview 10
female, 21,3 paym
london
interview 6
male, 25,Orange paym
london
interview 7
female, 26.vodafone paym
london
interview 8
male, 58,vodafone paym
london
interview 9
male, 35,t mobile payg
london
interview 5
male, 30,3 paym
london
 
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