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Augmented Reality [INFOGRAPHIC]

Augmented Reality [INFOGRAPHIC]

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Published by 4imprint
In simple terms, augmented reality (AR) is a live camera view of the physical
environment augmented with computer-generated elements that provide
additional information or experiences. Its application potential is vast: gaming
and other forms of entertainment, medicine, translation, location/travel
assistance and commerce, to name just a few. Probably the most familiar example
of augmented reality, at least to American sports fans, is the computer-generated
first-down line imposed over the real-live action in football broadcasts.
For marketing purposes, it can be the best of both worlds—offering the realworld
advantages of touch, sight, sound, smell and taste with additional
interactive digital enhancements. AR can be used to provide consumers with
the latest deals and up-to-date information, enhanced product demonstrations,
a view beneath the surface of an image or product, an interactive social media
experience and more.
In simple terms, augmented reality (AR) is a live camera view of the physical
environment augmented with computer-generated elements that provide
additional information or experiences. Its application potential is vast: gaming
and other forms of entertainment, medicine, translation, location/travel
assistance and commerce, to name just a few. Probably the most familiar example
of augmented reality, at least to American sports fans, is the computer-generated
first-down line imposed over the real-live action in football broadcasts.
For marketing purposes, it can be the best of both worlds—offering the realworld
advantages of touch, sight, sound, smell and taste with additional
interactive digital enhancements. AR can be used to provide consumers with
the latest deals and up-to-date information, enhanced product demonstrations,
a view beneath the surface of an image or product, an interactive social media
experience and more.

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Categories:Types, Business/Law
Published by: 4imprint on Apr 05, 2013
Copyright:Traditional Copyright: All rights reserved

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04/05/2013

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