Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
1Activity

Table Of Contents

Message Strategies
Remember
Conative Strategies
Hierarchy of Effects Model
Executional Frameworks
Executional Framework
Animation
Slice-of-Life
Dramatization
Informative
Sources and Spokesperson
Sources and Spokespersons
Source Characteristics
Effective Advertising – Key Points
Key points to keep in mind are:
Beating Ad Clutter
0 of .
Results for:
No results containing your search query
P. 1
Chapter 7 - Advertising Design - Message Strategies & Executional Frameworks

Chapter 7 - Advertising Design - Message Strategies & Executional Frameworks

Ratings: (0)|Views: 107 |Likes:
Published by Mosiour Aony
integrated advertising
integrated advertising

More info:

Categories:Types, Business/Law
Published by: Mosiour Aony on Apr 05, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

04/06/2014

pdf

text

original

You're Reading a Free Preview
Pages 5 to 44 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->