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Create aMR RFP,withconfidence!
Writing a Market Research RFPGreat RFPs, Great Research
By Kathryn Korostoff
BEST PRACTICES
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2009 BY RESEARCH ROCKSTAR LLC 
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Introduction
Do you want a market research (MR) project that precisely meets your goals?Then you need a precise Request For Proposal (RFP). The RFP is necessary todocument your research needs and expectations. It also gives you an opportunityto ask for free advice.Do exceptions exist? Do some clients successfully hire agencies without a formalRFP? Sure, but it is risky. Unless you have a long-standing relationship with amarket research agency, the RFP process is your lowest-risk path to researchexcellence. It mitigates a lot of risks and ultimately will save you a lot of time andmoney.
But I Don’t Have Time to Write an RFP!
Taking the time to write an RFP can be problematic, but it is a worthwhileinvestment for any project over $25,000 (and in the world of custom, primary MR—that
ʼ
s most of them). If you don
ʼ
t write an RFP, you will waste much more timeon things like the following:1.Trying to compare proposals from different agencies that are based onentirely different assumptions. When all the proposals are based on thesame specifications from the same RFP, comparing them is much easier.2.Issuing an RFP later because none of the proposals met your expectations.You then have wasted one or two weeks waiting for proposals that were, ineffect, useless, and you have to start all over anyway.
Writing a Market Research RFPGreat RFPs, Great Research
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researchrockstar

I welcome any comments or questions about this eBook. My email is kkorostoff@ResarchRockstar.com, or check out the blog at www.ResearchRockstar.com. Thanks!

reply03 / 30 / 2009
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