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CALAMITY: Marketing Your Way Out of This Recession

CALAMITY: Marketing Your Way Out of This Recession

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Published by John Gerzema
This presentation was given at The Economist Conference, March 17th, 2009. It discusses the reality of the Brand Bubble and how to build brand value in these challenging economic times.
This presentation was given at The Economist Conference, March 17th, 2009. It discusses the reality of the Brand Bubble and how to build brand value in these challenging economic times.

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Published by: John Gerzema on Mar 20, 2009
Copyright:Attribution Non-commercial

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09/27/2010

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CALAMITY
presented at the 7th Americas Marketing Forum The Economist and Young & Rubicam Brands17-18 March 2009St Regis Hotel, San Francisco, Californiaplease use with permission only, just ask,we’re happy to grant
 John Gerzema
 
CALAMITY:MARKETING YOUR WAYOUT OF THIS RECESSION
SOURCE: CONDE NASTE PORTFOLIO, JANUARY 2009
Copyright John Gerzema/Young & Rubicam
 
Copyright John Gerzema/Young & Rubicam
RESULTS 1–10 OF ABOUT22,200,000 FOR RECESSIONAND MARKETING
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