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  • Strategies: 2 As and 4Ps: A. Product B. Pricing

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    Sravani Siram
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    31 views1 page

    Strategies: 2 As and 4Ps: A. Product B. Pricing

    Uploaded by

    Sravani Siram
    d

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1. Introduction 2. Strategies: 2 As and 4Ps a. Product b. Pricing c. Place and distribution* d.

    Promotion (Haats, melas, mobile traders, mobile units, developing new institutions, use of it, public distribution, use of cooperatives, satellite distribution, syndicated distribution) 3. Reasons to enter rural India 4. Challenges 5. How did they overcome the problems/challenges? 6. Current situation 7. Recommendation and Conclusion

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