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GII THIU TNG QUAN V CNG TY

Trng H Kinh t Nng Khoa : Qun tr kinh doanh GVHD : Ts. Nguyn Xun Ln Nng, ngy 29.08.2012

Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY

MC LC
GII THIU CHUNG .............................................................................................................................. 2 LCH S HNH THNH ........................................................................................................................ 7 QU TRNH PHT TRIN .................................................................................................................... 8 THNH TU........................................................................................................................................... 12 S MNH, VIN CNH ....................................................................................................................... 14 S mnh v vin cnh ........................................................................................................................ 14 S mnh ............................................................................................................................................ 14 Vin cnh .......................................................................................................................................... 15 T tng ct li ........................................................................................................................... 16 Hnh dung tng lai ................................................................................................................... 18 H thng gi tr v nh ngha kinh doanh ................................................................................... 19 H thng gi tr ................................................................................................................................ 20 nh ngha kinh doanh ................................................................................................................. 22

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A. GII THIU CHUNG

c thnh lp v|o nm 1976, l| mt cng ty may mc, PVH Corp ("PVH") ph{t trin theo cp s nh}n t ngun gc ban u l| b{n v| v{ {o cho th m Pottsville t nm 1881. Vi vic kt hp chin lc ca c{c hot ng b{n bun, b{n l v| cp php trn khp Bc M, Ch}u u v| Ch}u to nn s th|nh cng cho thng hiu n|y trn to|n cu. Thng hiu ca PVH bao gm Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Narrow v Bass. Ngoi ra, cng ty cng cp php cho mt s c{c thng hiu {o s mi v| khn choa ng c cung cp ti M v Canada. PVH Corp c tr s chnh c t ti Manhattan, vi c{c vn phng h|nh chnh trong Bridgewater, New Jersey, v Los Angeles, California. B sung c s ph}n phi ti Hoa K c t ti Brinkley, Arkansas; Austell,

Georgia; Jonesville, North Carolina, Reading, Pennsylvania, v Chattanooga, Tennessee . PVH c nhiu c s tm ngun cung ng trn to|n th gii. C{c c s n|y c t ti Bangladesh, Sri Lanka, Trung Quc, Honduras, Hng Kng, In-n-xi-a, Phi-lp-pin , Ma-lay-xi-a, Mng C , Singapore, Thi Lan v |i Loan. T ng cng ty s dng hn 12.000 ngi trn to|n th gii. Trong vng cha y mt thp k, PVH b ra mt khong ph to ln cho vic nh ngha li bn sc, vn ha, hiu sut v| tim nng ca Cng ty u tin vi vic mua li th|nh cng Calvin Klein v|o nm 2003 v| sau vi s b sung ca Tommy Hilfiger trong nm 2010. Thng qua c{c v mua li s{p nhp<, PVH bo m v tr ca h l| mt trong nhng cng ty may mc ln nht to|n cu, vi mt danh mc u t a dng ca li sng mang tnh biu
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tng v| thng hiu may mc, dn u l| Calvin Klein v Tommy Hilfiger. Hai thng hiu ny i din cho hn 75% li nhun ca Cng ty v| d kin s a doanh thu v| li nhun tng trng hn na trong tng lai.

i.

H thng thng hiu ca cng ty

Danh mc u t ca cng ty bao gm c{c thng hiu Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Bass, Arrow v Eagle v Geoffrey Beene, Kenneth Cole New York, Kenneth Reaction Cole, Sean John, JOE Joseph Abboud, MICHAEL Michael Kors, Michael Kors Collection, CHAPS, DKNY, Elie Tahari, Nautica, Ted Baker, J. Garcia, Claiborne, Robert Graham, US Polo Assn, Axcess v| Jones New York, cng nh c{c thng hiu c cp php kh{c. N thit k v| b{n c{c thng hiu {o s mi, khn choang c , th thao, gi|y dp v| c{c sn phm lin quan kh{c. 1. Calvin Klein

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PVH tin rng Calvin Klein l mt trong nhng nh thit k tn tu i nht c bit n trn th gii, cung cp mt thit k mang tnh thm m v hin i. Thng hiu Calvin Klein - Calvin Klein Collection , ck Calvin Klein v Calvin Klein cung cp cho cng ty c hi bn sn phm cao cp trn th trng c trong nc v quc t, trong cc knh phn phi cao cp v| c{c nhm ngi tiu dng kh{c nhau hn so vi hu ht c{c thng hiu di sn ca h. Hot ng kinh doanh ca Calvin Klein bao gm phn khc Calvin Licensing Klein (bao gm Calvin Klein Collection m n hot ng trc tip t vic h tr cp php ton cu ca c{c thng hiu Calvin Klein) v cc phn khc (trang phc Calvin Klein) kh{c, trong bao gm qun o Calvin Klein, qun o th thao v cc b phn ca hng bn l. Cng ty Calvin Klein kinh doanh cc tha thun cp php v mt lot cc sn phm bao gm c trang phc ph n v comple cho ph n, trang phc v comple ca nam gii, trang phc th thao ca ph n v trang phc golf, jeanswear, lt, nc hoa, knh mt, hng dt kim, v, giy dp, qun {o bi, trang sc, ng h, qun o th thao, ti xch, hng da nh v| c trong nh|, cng nh hot ng cc ca hng bn l bn ngoi Bc M, v tip th ca Calvin Klein. hiu qu hn v| c{c c hi pht trin c khai thc hiu qu cho mi thng hiu, mt chin lc thng hiu theo tng cp c thnh lp cung cp mt phng ph{p tip cn ph hp, tp trung v|o tng trng v pht trin thng hiu ton cu. Mi thng hiu ca Calvin Klein mang mt hnh nh tip th khc bit v| i din cho uy tn, hnh nh ca thng hiu. Calvin Klein thit k tt c cc sn phm v kim sot tt c cc hot ng thit k cng nh ph{t
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trin sn phm v| gi{m s{t chng trnh marketing trn to|n th gii, qung co v| c{c chng trnh khuyn mi cho c{c thng hiu Calvin Klein. Doanh s bn hng trn ton th gii cc sn phm bn l c b{n di thng hiu Calvin Klein l khong $ 6,7 t trong nm 2010. 2. Tommy Hilfiger Cng ty Tommy Hilfiger bao gm ph}n on Bc M v Tommy Hilfiger quc t c ph}n phi ti hn 90 quc gia, v| l| mt trong nhng thng hiu vi phong c{ch thit k h|ng u th gii. Phong c{ch ngi M lnh lng c in ca Tommy Hilfiger a ra c{c thit k "preppy with a twist" m thu ht mt phm vi a dng nhng ngi tiu dng trn to|n cu. Tommy Hilfiger cung cp mt lot c{c sn phm may mc cht lng cao, ph kin v| c{c sn phm mang phong c{ch v| thng hiu n i ting to|n cu. Chng ti bn cc sn phm Tommy Hilfiger di hai thng hiu chnh l| Tommy Hilfiger, vi kh{ch h|ng mc tiu l| ngi tiu dng tu i 25_ 45, v| Hilfiger Denim nhm v|o i tng kh{ch h|ng mc tiu t 20 n 35 tu i.

Tommy Hilfiger cung cp c{c dng sn phm ca PVH v| c{c sn

phm c cng ty cp php bao gm th thao cho nam gii, ph n v| tr em; gi|y dp; thi trang thi u (golf, bi li v| cho thuyn); bodywear ( lt, {o cho|ng v| qun {o ng); knh mt; sunwear; ng h; ti x{ch, thi trang nam gii, ph kin, v, thi trang da, nc hoa v| c{c sn phm ging, ph kin phng tm v| h|nh l

Dng sn phm Hilfiger Denim bao gm thi trang jean v| gi|y dp

cho nam gii v| ph n, ti x{ch, ph kin, mt knh v| nc hoa v| c nh v l| "i u v phong c{ch" v| gin d hn so vi c{c nhn hiu Tommy Hilfiger.
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3. Thng hiu di sn Vic kinh doanh thng hiu di sn bao gm thit k, cung ng v| marketing cho mt s la chn a dng ca c{c thng hiu {o s mi, th thao, khn choang c v giy dp, cng nh mt lot sn phm ca c{c thng hiu c cp php s hu ca PVH (kh{c vi 2 thung hiu Calvin Klein v Tommy Hilfiger). Cng ty thit k, cung ng v| b{n tt c c{c sn phm n|y trn c s brand-by-brand, nhm v|o mc tiu nh}n khu hc v| li sng
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GII THIU TNG QUAN V CNG TY

ca ngi tiu dng ring bit trong mt n lc gim thiu cnh tranh gia c{c thng hiu ca h. Chng ti ph}n phi c{c sn phm thng hiu di sn ca chng ti qua vic b{n s c{c khu vc a phng v| quc gia, th trng i chng, c{c c a h|ng chuyn dng v| kinh doanh c lp Hoa K v| Canada. Vic kinh doanh b{n s ca chng ti c xem l| nn tng ct li v| chng ti tin rng n l| c s cho vn ch s hu thng hiu ca cng ty. Nh l| mt b sung cho vic kinh doanh b{n s, chng ti cng tip th sn phm ca chng ti trc tip n ngi tiu dng thng qua Van Heusen, Izod v| c{c ca h|ng b{n l ca Bass,ch yu nm c{c trung t}m thng mi trn khp nc M v| Canada. Cng ty cnh tranh vi T ng cng ty Ralph Lauren, VF Corporation v Perry Ellis International, Inc, The Donna Karan Company LLC, Giorgio Armani SpA, Gucci Group NV, Prada SpA Group, Michael Kors Holdings Limited, Burberry Group PLC, Gant Cng ty AB, Hugo Boss AG, Lacoste SA, Diesel SpA, Pepe Jeans, SL v Guess, Inc.

B. LCH S HNH THNH

Ngun gc ca PVH c th c bt ngun t cui th k 19. Nm 1881, Moses Phillips, mt ngi y xe bn rong sinh ra Ba Lan, bt u bn o s mi c may bi ngi v ca mnh l| Ida n cc th m than Pottsville, Bang Pennsylvania. Vic kinh doanh n|y kh{ ph{t trin v| n nm 1887 n c bit n vi ci tn M. Phillips & Son. Hai mi nm sau Phillips sp nhp doanh nghip ca mnh vi D. Jones & Sons, mt nh| iu hnh ca mt chui cc nh my Lebanon County, Pennsylvania.
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Cng ty sp nhp c thnh lp ti New York vo nm 1914 v c i tn thnh tp on Phillips-Jones vo nm 1919. Nm sau, cng ty cch mng ha ngnh cng nghip ca mnh bng cch cho ra i ra o s mi c c u tin. Phillips-Jones cng bt u sn xut lt nam. Cng vi con trai ca Moses Phillips l Isaac - ch tch ca cng ty trong sut thi gian ny, PhillipsJones bun bn cc mt hng may mc n cc nh bn l, bao gm c cc chui ca hng o s mi gy c nhiu s ch , quan tm. Cc nh my chnh ca cng ty ti thi im ny nm thnh ph New York, cng nh trong nm thnh ph t tr Pennsylvania, bao gm c Pottsville, bi nhng nm 1940 c th s tr thnh c s chnh. Tr s chnh ca cng ty c t ti thnh ph New York.

C. QU TRNH PHT TRIN

Mua li v thanh l: 1957 1987 Phillips-Jones thay i tn Phillips-Van Heusen vo nm 1957 vinh danh mt trong nhng thng hiu o n i ting ca n. Cng ty cng tr li vi kinh doanh bn l bng cch mua li Kennedy, Inc, mt chui 15 ca hng qun o nam New England, vo nm 1958. Nm 1964, cng ty mua li 11 ca hng Florida, vn tip tc hot ng di tn Kennedy. Cng trong nm ny, PVH c 7.000 ti khon. N cung cp tn dng t do cho cc khch hng v cng gip h t vn v chng khon, khuyn mi v trng by. Vic mua li ca PVH vn tip tc. Vo nm 1966, n bc vo lnh vc thit k qun o bng cch mua Cng ty Joseph & Feiss ca Cleveland, v sau l o khoc ngoi vi vic mua b phn Wild Breaker Inc Danville, Illinois. Cng
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ty cng thnh lp b phn sn xut dng v sinh c nhn dnh cho nam vo nm 1965. Vi vic mua li Hamburger & Sons vo thng hai 1968, PVH hot ng 39 ca hng Baltimore cng nh Florida v New England. B phn bn l tng trng n 69 ca hng vo cui nm nay vi vic b sung bn dy chuyn, bao gm c 12-ca hng Redwood & Ross, l mt phn ca vic mua li Cng ty Kalamazoo Pants, mt nh sn xut qun o cho thanh thiu nin. Cng vo nm 1968, PVH mua Somerset Knitting Mills, Inc, mt nh sn xut o len ca nam gii, v Brookfield Industries, mt nh sn xut comple cho nam gii. PVH thanh l ca hng Kennedy Florida v dng Lady Van Heusen vo nm 1969, nhng b sung thm ba doanh nghip bn l vi su ca hng. Vi vic mua li 32 ca hng pha b ty ca Harris & Frank vo nm 1971 t cc ngnh cng nghip thc vt hc, s lng ca hng bn l t 109, chim 41% doanh thu ca cng ty. Thp k kinh t gp kh khn ca nhng nm 1970 PVH phi thanh l nhiu hn l mua li. Trong thi gian ny, b phn bn hng ca Van Heusen bt u mt doanh s bn hng cho cc dch v bn l o s mi ca nhn hiu ring. Cng ty phn ng bng cch khi xng cc hot ng t nhn nhn hiu ring ca mnh, ng ca cc nh my bang Pennsylvania ca n, v di di n a im c ngun lao ng r hn min Nam v vng bin

Caribbean. PVH thanh l b phn Wild Breaker khng mang li li nhun, vi bn nh my sn xut ca mnh vo nm 1977, v chui 21 ca hng bn l Redwood & Ross c bn vo nm 1979 vi ch s hu trc }y ca n.

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Nm 1987 PVH bn Joseph & Feiss v 45 ca hng qun o cn li cho cc nh qun l trong nhng n v vi t ng cng 41,4 triu USD. Cng trong nm ny, PVH mua li GH Bass & Co , mt trong nhng thng hiu gi|y h|ng u ca M vi $ 79 triu USD. Qun l PVH gi s c lp ca mnh vi vic huy ng n di hn t 7 triu $ n $ 121 triu v nhn thy s st gim c phiu ph thng ca

mnh. Cn thit thay i hon ton cng ty l nhim v ca nh sn xut giy dp v ca hng bn l GH Bass & Co, m PVH mua vo nm 1987 t Inc ca Chesebrough-Pond. PVH thanh l hng tn kho li thi, nng cp cc dng sn phm, thu hp phm vi ca cc kch c, tng gi, v tng cng qung co cho Weejun v tn thng mi Bass, thng hiu giy chim u th ca quc gia. S hi sinh trong nhng nm 1990 iu cn thit cho chin lc hp nht ca cng ty l vic to ra th trng mi cho o s mi Van Heusen, giy Bass, v cc loi o s mi mang nhn hiu ring (c thc hin bi Van Heusen) v o len (c thc hin bi Somerset). Theo , cui nm 1989 cng ty m mua li Windsor Shirt_mt tp o|n vi 39 ca hng thi trang dnh cho nam. Vo ma thu nm 1991, cng ty cho ra mt khch hng hn 600 ca hng vi thit k trang nh trong cc trung tm thng mi trn khp t nc, theo tn ca Van Heusen, Bass, Cape Isle Knitters (o len), Geoffrey Beene (o s mi theo thit k), v o s mi Windsor (thi trang nam gii vi cc nhn hiu ring). Cc ca hng phn phi ca cng ty chng minh c vai tr then cht trong vic quay vng kinh doanh ca PVH u nhng nm 1990.

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Nm 1994, kt qu ti chnh ca PVH cho thy mt s st gim li nhun n $ 30 triu USD mc d doanh s bn hng tng trng n $ 1,26 t USD. Cng ty ng ca ba nh my sn xut o s mi ca M vo nm 1995, bo co thu nhp rng hng nm ch c $ 294.000 sau khi b ra mt khon ph 17,3 triu USD ng ca cc nh my. Vo ma thu nm 1997 khong 75% cc sn phm PVH c sn xut trong cc nh my nc ngoi vi chi ph r hn. PVH cng b vo thng Tm nm 1997 s ng ca 150 trong t ng s hn 750 ca hng i l cn li trong mt khong thi gian hai nm v ngng sn xut o len, mt phn khc kinh doanh ca mnh b thua l. Vo cui nm ti chnh nm 1997 (nm ti chnh kt thc ngy 01 thng 2 nm 1998) PVH tit l rng n s di chuyn cc hot ng sn xut giy ca Bass t Wilton, Maine n Puerto Rico, Cng ha Dominica, v nhng ni khc, ni m lao ng v chi ph sn xut r hn. Bn hng giy dp gim sau mt n lc nng cao gi giy Bass t mt mc gi va phi n mt khung gi cao hn. PVH cng b l rng 66,6 triu USD cho nm ti chnh sau khi $ 85,5 triu trong cc chi ph cho vic ng ca nh my Maine v 150 ca hng i l. PVH trong cui nhng nm 1990 Nm 1995: PVH mua li Izod , mt trong nhng tn tu i h|ng u ca M trong lnh vc {o s mi dt kim. Nm 2000: PVH mua li quyn trn ton th gii cho thng hiu Van Heusen , trc }y thuc s hu ca h ch Bc v Nam M. M rng hn c hi pht trin ra ton cu ca thng hiu PVH. Vo gia thng 12 nm 2002, Calvin Klein Inc (CKI) cui cng c bn cho nh sn xut {o s mi Phillips Van Heusen Corp (PVH) gip m rng
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tim nng tng trng trong nc v quc t vi khong $ 400.000.000 bng tin mt, 30 triu chng kho{n cng nh c{c quyn cp php v tin bn quyn lin quan n doanh thu trong vng 15 nm sau c c tnh khong $ 200 n $ 300 triu. Vic b{n cng bao gm mt s khuyn khch lin tc ti chnh c nhn cho Klein da trn doanh s b{n h|ng trong tng lai ca thng hiu Calvin Klein. Lc n|y, PVH quyt nh xm nhp vo th trng lt nam, v thng hiu nc hoa, m cK l| mt thng hiu uy tn, c a chung v| th|nh cng trong hn 30 nm qua. Nm 2004: PVH mua li thng hiu mi tn Narrow Nm 2008: Phillips-Van Heusen cng b Quyt nh khng gia hn Hip nh Giy php bn l i vi Geoffrey Beene, m rng Bn bun v Giy php Shirt Sport Nm 2010: PVH mua li thng hiu Tommy Hilfiger, thng hiu ca li sng h|ng u th gii, vi nhng dng sn phm thi thng Tommy Hilfiger cung cp sn phm th thao cho nam gii, ph n v tr em; giy dp th thao may mc (golf, bi li v cho thuyn); bodywear ( lt, o chong v qun o ng); knh mt; sunwear; ng h; ti xch, qun o ph hp cho nam gii ; c trang phc ca nam gii, ph kin, v, hng da nh, nc hoa v cc sn phm ging, ph kin phng tm v| h|nh l, v| thng hiu Hilfiger Denim bao gm jeanswear v giy dp cho nam gii v ph n, ti xch, ph kin, mt knh v| nc hoa v| c nh v l "thi trang dn u" v gin d hn so vi cc nhn hiu Tommy Hilfiger.

D. THNH TU
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Con trai ca Isaac Phillips, Seymour tr thnh ch tch ca Phillips-Jones v|o nm 1939. ng thay i li kiu dng ca {o s mi ci thin cht lng v| bn ca n, m rng c{c c s thit b R&D ca cng ty trong khi tng ngn sch qung co trong khong 10.000 la mt nm. n nm 1940, cng ty ng ca nh my Albany v m ba nh my khc ti Alabama. Ngoi ra, cng ty thm sn phm khn cho|ng c v|o dng sn phm ca mnh. Nh doanh s v li nhun tng ln nhanh chng sau chin tranh th gii th II. Nm 1949, cng ty gii thiu k nguyn {o s mi c c cng vi vic truyn thng c ng mnh m gip khong 12,5 triu chic {o s mi c b{n ra trong nm nm tip theo. Vo nm 1966, vic ln sang lnh vc thit k thi trang gip doanh thu ca cng ty c mt bc nhy vt ln n 143,3 triu la, v thu nhp rng ca cng ty t 4,3 triu la, nhiu hn so vi cui nhng nm 1950. Vo nm 1969, PVH thanh l ca hng Kennedy Florida v dng Lady Van Heusen, nhng b sung thm ba doanh nghip bn l vi su ca hng. Cng vi vic mua li 32 ca hng pha b ty ca Harris & Frank vo nm 1971 gip cng ty t thu nhp k lc rng 7,1 triu USD trn doanh s bn hng k lc rng 253,8 triu la. Vo nhng nm kinh t gp kh khn 1970, nh vo vic ng ca mt s nh my, thanh l b phn khng mang li li nhun v di di n a im c ngun lao ng r hn, bn 21 chui ca hng bn l Redwood & Ross vo nm 1979 vi ch s hu trc }y ca n. iu ny gip cng ty t c thu nhp k lc rng 8,9 triu la trong nm ti chnh kt thc vo 03 thng 2 nm 1979, doanh thu thun v doanh thu gn 327 triu la.
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Cui nm 1990 PVH qua mt tp o|n Arrow Shirt tr thnh nh sn xut o s mi ln nht quc gia v chim c th phn vi cc nt c trng v phong cch nh c o Spread, sc sng, vi chambrays ( loi vi c trng lng nh, c dt trn t si cotton kt hp gia si dc mu sc v si ch nhum mu trng), v vi denims (loi vi bng cho, gi jean). Mt trong nhng cha kha bn hng thnh cng ca PVH l qung co mnh m trn cc tp ch ca ph n. Mt nghin cu ch ra rng ph n mua t nht l 60% trong t ng s o s mi nam gii c bn ra. PVH cng b vo nm 1992 rng Van Heusen tr thnh thng hiu o s mi bn chy hng u ti Hoa K, tng 20% so vi nm trc.

E. S MNH, VIN CNH

I. i. S mnh v vin cnh S mnh

While we place tremendous importance on these relationships, many of which qualify as genuine friendships of long-standing, certain values and standards have always been, and will always remain, paramount. Adherence to these values and standards by the people and companies we do business with is a prerequisite for continuing or establishing relationships with our company. This mission has been a guiding principle of our company for more than a century, and it shall guide us in the future and take precedence over any economic or business concerns. Tm dch
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Trong khi chng ti t tm quan trng to ln trn cc mi quan h, rt nhiu trong s iu kin cho s hp tc chnh thc lu di. Cc gi tr v tiu chun lun lun tn ti v s c duy tr, gi v tr quan trng. Vic tun th cc gi tr v tiu chun bi cc gii hu quan l mt iu kin tin quyt tip tc hay thit lp mi quan h vi cng ty chng ti. S mnh n|y tr thnh mt nguyn tc hng dn ca cng ty chng ti trong hn mt th k nay, v n c trch nhim hng dn chng ti trong tng lai v| nm ly v tr cao hn bt k mi quan tm kinh t, kinh doanh n|o. Tht vy, chng ta khng th lm kinh doanh vi bt k cng ty no khng tun theo nhng l tng y. PVH tin rng bng cch lm vic cng nhau xem cc cc tiu chun bt buc, cng ty chng ti v cc nh cung cp, nh thu v| c{c i tc kinh doanh c th gip t c mt ci tin thc s trong cuc sng lm vic ca con ngi trn th gii.

ii.

Vin cnh

Through these transformative acquisitions, we have secured our position as one of the largest global apparel companies, with a diversified portfolio of iconic lifestyle apparel brands, led by Calvin Klein and Tommy Hilfiger. We are a company transformed, focused on global growth while staying true to our core values. PVH tagline: We grow powerful global lifestyle brands. Tm dch:

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Chng ti bo m v tr ca chng ti l mt trong nhng cng ty may mc ln nht ton cu, vi mt danh mc u t a dng ca c{c thng hiu may mc mang tnh biu tng li sng, dn u l Calvin Klein v Tommy Hilfiger. Chng ti l mt cng ty c chuyn i, tp trung v|o tng trng kinh t ton cu trong khi li ng vi gi tr ct li ca chng ti. Khu hiu ca PVH: Chng ti ph{t trin thng hiu li sng mnh m trn ton cu T tng ct li. Gi tr ct li. Workplace: To maintain an engaged and satisfied workforce, we focus on promoting diversity of backgrounds and ideas, work/life balance, career development and training, outstanding benefits and workplace safety. Human Rights: Respect for human rights and the protection of fair labor conditions wherever our products are manufactured around the world are essential core values for PVH. Community: We have an obligation to support the communities where we operate our business, as well as local and global organizations that share our vision. Environment: We understand the importance of finding ways to conserve the earths limited natural resources by improving sustainable practices in all aspects of our operations. Tm dch.

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GII THIU TNG QUAN V CNG TY

Ni l|m vic: duy tr mt lc lng lao ng gn kt v c tha mn, chng ti tp trung vo vic thc y s a dng v nn tng v| tng, cn bng gia cng vic / cuc sng, pht trin ngh nghip v| |o to, li ch vt tri v an ton ni l|m vic. Nhn quyn: Tn trng nhn quyn v bo v c{c iu kin lao ng cng bng bt c ni n|o sn phm ca chng ti c sn xut trn ton th gii l nhng gi tr ct li ch yu cho PVH. Cng ng: Chng ti c mt ngha v h tr cc cng ng ni chng ti hot ng kinh doanh ca chng ti, cng nh cc t chc a phng v| to|n cu cng chia s tm nhn ca chng ti. Mi trng: Chng ti hiu tm quan trng ca vic tm kim cch thc bo tn cc ngun ti nguyn thin nhin c hn ca tri t bng cch ci thin cc thc hnh bn vng trong tt c cc kha cnh ca hot ng ca chng ti. Mc ch ct li. PVH mun tr thnh mt thng hiu ton cu dn u v biu tng cho phong cch sng, da trn nn tng iu hnh, ngun lc, gi tr ct li m| cng ty x}y dng. PVH nhn ra cc thch thc trong ngnh cng nghip thi trang nh chi ph sn phm tng thm qua chui cung ng v trong nguyn vt liu th. PVH gii thch rng cng ty lm vic gii quyt cc thch thc, v nhng cam kt v trch nhim x hi ca cng ty s cung cp cho PVH mt li th cnh tranh.

GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

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Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY

Hnh dung tng lai. Mc tiu thch thc Theo nh vin cnh ra ca mnh, PVH mong mun tr thnh mt cng ty may mc hng u th gii, vi mt danh sch sn phm ph rng, {p ng a dng ngi tiu dng t cc sn phm bnh dn vi mc gi va phi cho ti cc sn phm cao cp hn nh Calvin Klein hay Tommy. Tuy nhin, PVH cng khng th m bo rng h c th thnh cng khi thc hin bt c nhng hnh ng hoc chin lc tng trng no cho hai thng hiu ny, cng khng th m bo vi mi ngi rng s ra mt ca bt k sn phm mang nhn hiu Calvin Klein hay Tommy ca PVH s t c mc thnh cng ph hp cn thit to ra li nhun hay dng tin dng. Nu vic kinh doanh hai nhn hiu Calvin Klein v Tommy khng t hiu qu nh mong i th tnh trng ti chnh v kt qu hot ng ca cng ty s gp nh hng bt li, c bit l i vi hnh nh ca cc nhn hiu khc. Ngoi ra, vi vic cp php qu nhiu cho cc nhn hiu khc (PVH c hn 100 tha thun cp php vi mt phm vi rng ln ca cc thng hiu khc nhau), iu ny s d khin cng ty gp nhng rc ri nh lm t n thng hnh nh thng hiu. n nay cng ty gi mt con mt thn trng trong vic thit k v pht trin sn phm khng lm pha long nhn hiu b su tp cao cp ca n.
GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

18

Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY

iu ny cng l mt thch thc khng h nh i vi mt doanh nghip may mc nh PVH khi m n ang phi cnh tranh vi rt nhiu doanh nghip may mc hng u th gii. Hin nay, n ch mi c xp th 3 trn tp ch Fortune 500 cho cc cng ty may mc hng u trong ngnh may mc, vn cn mt chng ng di m PVH cn phi i v c gng vn ti. M t sinh ng Ngy nay, PVH l mt t chc cng dn tn ty ton cu. Cng ty c nhng nn tng li ch mnh m Bc M, Chu u v mt nn tng pht trin Chu . Chng ti tn dng c s h tng ca tng khu vc pht trin thng hiu ca chng ti ti cc th trng c, m rng ti cc th trng km pht trin, cng nh thm nhp th trng mi. Vi ngun ti nguyn ton cu, chng ti ang tp trung vo vic ti a ha mi th trng tim nng ca thng hiu v bin nhng tim nng th|nh li nhun ti chnh tch cc cho cc c ng ca mnh. Chng ti d nh cho mi

thng hiu l mt nh| lnh o trong phn khc th trng tng ng ca n ti Hoa K, vi nhn thc mnh m v lng trung thnh ca ngi tiu dng. Chng ti s tip tc thit k v tip th cc sn phm mang nhn hiu ca chng ti b sung cho nhau, {p ng nhu cu li sng, nhn mnh c{c tnh nng sn phm quan trng i vi ngi tiu dng mc tiu v| tng lng trung th|nh ca ngi tiu dng.

II.

H thng gi tr v nh ngha kinh doanh

19

GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY

i.

H thng gi tr Cng ng

- Duy tr cc tiu chun o c cao nh phn nh trung thc, tnh ton vn v| tin cy trong mi tnh hung. - Tn trng phm gi v quyn li ca tt c mi ngi, bt k mu da, chng tc hay tn ngng, i x t t v lch s trong tt c cc mi quan h ca n. - PVH gp phn pht trin cng ng thng qua tm kim, ti tr v hot ng tnh nguyn, ci thin phc li ca tt c cc cng ng m n hot ng.

Nhn vin
Chng ti l| mt cng ty to|n cu, theo nh hng hot ng c c trng bi c{c th|nh tch v| cam kt. Chng ti mun nhng con ngi ang tm kim s chuyn nghip v s pht trin c nhn, nhng ngi s gip chng ti to dng thng hiu, cng vic kinh doanh ca chng ti v dch v cng ng t n tm cao mi, v nhng ngi vi s h tr ca chng ti, s c gng t n ton b kh nng ca h. Ti sao chn PVH ? Nu bn l| mt c{ nh}n tch cc khao kh{t mt c hi ph{t trin, y th{ch thc, v| mun to ra s kh{c bit, chng ti mun bn c mt c{i nhn gn hn l do ti sao bn nn chn PVH. Cht lng cuc sng lao ng. Cm nhn nim t h|o v| s hng th khi tr th|nh th|nh vin nhm hay nhiu hn th na l| th|nh vin ca mt trong nhng thng hiu th|nh cng
GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

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Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY

nht th gii. Bn s hot ng trong mt mi trng tuyt vi, ci m v| knh trng. Cht lng cuc sng c nhn. PVH cung cp cho c{c cng s vi c{c bi thng cnh tranh v| c{c li ch c bit m| c th c mt s t{c ng ch thc n cuc sng c{ nh}n ca bn . Chng ti tin rng s nghip v| cuc sng c{ nh}n cn c ph{t trin trong s c}n bng. S pht trin chuyn nghip v s tng tin trong s nghip. Lin tc h tr, gi{o dc v| |o to chnh thc c cung c p cho s pht trin c{c k nng k thut v| chuyn mn, c{c cng s c s chun b tt nht cho c{c c hi trong hin ti v| tng lai trong phm vi PVH. S pht trin c nhn. Vi c{c ngun lc t|i chnh v| c{c s khch l m| PVH cung cp, c{c cng s ca chng ti c c{c hot ng dch v cng ng truyn thng, v| i vt trn c truyn thng cng nh thc hin nhng tng ca ring h to ra cc c hi v| gip nhng tng khi cn. Tnh a dng v c hi bnh ng. PVH ho|n to|n cam kt tuyn dng, |o to v| cung cp s thng tin ngh nghip cho tt c c{c cng s m| khng ph}n bit gii tnh, chng tc, tn gi{o, tu i t{c, khuyt tt, khuynh hng tnh dc, quc tch hay ngun gc x hi, d}n. S a dng trong mi trng l|m vic ca chng ti s c khuyn khch. S c chp, ph}n bit chng tc, v| quy ri tnh dc s khng c dung th.

GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

21

Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY C ng

Qun tr doanh nghip mnh m v tiu chun cao v o c v tnh ton vn

Tnh minh bch v trch nhim gii trnh i vi cc kt qu ti chnh cng nh c{c chnh s{ch kinh doanh ca chng ti v thc tin.

Mt lc lng lao ng hiu qu, nng sut v to c s hi lng. Ti a ha gi tr cho c ng.

ii.

nh ngha kinh doanh

Chng ti mang n cho khch hng nhiu s la chn vi nhiu mc gi, qua nhiu knh phn phi v khu vc a l, cho php chng ti cung cp sn phm cho mt phm vi rng ln ca ngi tiu dng, trong khi gim thiu cnh tranh gia cc thng hiu ca chng ti v gim s ph thuc vo bt k mt nhm nhn khu hc, hng ha u tin, knh phn phi hay khu vc.

GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

22

Nhm 1: PVH Corp.

GII THIU TNG QUAN V CNG TY

DANH SCH NHM

H v tn
1. Nguyn Th Ngc Dip 2. Nguyn Th Ngc Huyn 3. Nguyn Xu}n Nh Qunh 4. L Th M Dung

Lp
35k12.2 35k12.1 35k12.1 35k12.1

GVHD : Ts. Nguyn Xun Ln | Lp hc phn: QTCL3_15

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