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Published by Nilesh Thanvi
sponsrship
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Categories:Topics, Art & Design
Published by: Nilesh Thanvi on Apr 07, 2013
Copyright:Attribution Non-commercial

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12/10/2013

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Sponsorship Presentation
to Marketing Task ForceEC Alcohol and Health Forum9
th
June 2009
Helen Day –Head of European Policy, ESANick Johnson –ESA BoardChris Barnes –Comperio Research
www.sponsorship.org
 
INTRODUCTIONTO ESA
The European Sponsorship Association (ESA) is the voice of the sponsorship industry across Europe.
Established since 1990Members across Europe from sponsors, rights holders,consultancies, associated research and professional firms,and affiliates linked to sponsorshipAim to set standards in sponsorship, with education andrepresentation of the membersRegular workshops, training and conferencesAnnual European Sponsorship AwardsNetworking opportunitiesSupporting continued professional development (CPD)through its ESA CPD accreditation schemeShare of knowledge -providing industry information to itsmembersLinks to various national sponsorship associations
 
SPONSORSHIPDEFINITION
ICC (International Chamber of Commerce)Code of Sponsorship (2003)
Anycommercial agreement by which a sponsor, for themutual benefit of the sponsor and sponsored party,contractually provides financing or other support in orderto establish an association between the sponsor's image,brands or products and a sponsorship property in returnfor rights to promote this association and/or for thegranting of certain agreed direct or indirect benefits.

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