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NUS Member Perception

NUS Member Perception

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Published by Edward Bauer
member perception survey used to monitor NUS KPI's
member perception survey used to monitor NUS KPI's

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Categories:Types, Research
Published by: Edward Bauer on Apr 07, 2013
Copyright:Attribution Non-commercial


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Subject: Membership Perception SurveyProduced by: Simon RaynerTo: Trustee BoardDate: 22
June 2012Action: To notePaper TB/18J/12
Executive Summary1.1 NUS KPIs
Satisfaction has fallen 10% over the last year, to
68% (n=293)
from 78% (n=251) in2011. This is statistically significantly below the KPI of 80%.
Perceptions of being ‘value for money’ have fallen to
44% (n=189),
from 51% (n=164)last year. This also falls short of target KPI at 55%.
88% (n=364)
believe NUS has to some extent had a positive impact on national decisionmakers on the issues that affect students, and
86% (n=360)
for issues that affectstudent unions
Over a third agree that NUS is making headway into its key aims, however room forimprovement exists in all cases:1.
Building strong students' unions 57% (n=245)2.
Transforming students through activities and development 54% (n=229)3.
Making education better 46% (n=199)4.
Winning on funding and participation 36% (n=156)5.
Securing a fairer society 34% (n=148)
1.2 Report overview
In the academic year 2010/2011, NUS ran a high profile campaign to challenge theproposition to raise tuition fees within the UK which was received with mixed opinions.Despite this, the findings from the 2011 perceptions study have been extremely consistentwith historic surveys, showing slight variation from 2010 data, largely positive.
In a relatively low profile year, the findings in 2012 show a decline in positivity in someareas, with some key opportunities to address the associations with the NUS as a brand,and the perceptions of effectiveness and impact.
 1.3 Summary of findings
Over a third
felt that NUS is progressing on all of its key aims, this is an overall decreaseon agreement that NUS is progressing its KPIs from 2011.
Satisfaction has fallen 10% over the last year, to
68% (n=293
) from 78% (n=251) in2011 and student officers are driving the year on year decline. These respondents are morelikely to associate NUS with a lack of achieving, and a divided organisation.
Student Union staff are slightly more satisfied
(83%, n=172)
with the NUS than in thelast year and are more likely to associate NUS with professionalism, training, managementand campaigns.
 e c  e a s i  n g a e em en t  
88% (n=364)
believe NUS has to some extent had a positive impact on national decisionmakers on the issues that affect students, and
86% (n=360)
for issues that affectstudent unions
Perceptions of being ‘value for money’ have fallen to
44% (n=189),
from 51% (n=164)last year.
Satisfaction with direct support affords an opportunity for improvement, with over a thirdsatisfied with each area:
NUS research and policy briefings 49% (n=211)
NUS Training 49% (n=207)
Support and advice to SU Officers 41% (n=175)
NUS Connect 40% (n=171)
SU Staff networks and specialist groups 34% (n=142)
NUS scores an average3.5 out of 5 in terms of respect as an institution where 5 is “I respect NUS as an institutiona lot” and 1 is “not at all”.
Around a half 
of respondents believe NUS to be well governed:
believe it to have responsive, representative and accessible student leaders
believe NUS to be well managed and internally led by its management team
believe NUS is a well governed organisation, with a good mix of studentdemocracy and external scrutiny
believe NUS communications are timely, targeted and useful
believe NUS campaigns are high profile, effective and powerful in promotingthe student voice
The NUS is viewed primarily as; valuing equality (86%), campaigning (81%) and ethical(79%).
Rebellious (65%), Visionary (47%) and Pioneering (47%) are the words least associatedwith NUS
This is the fifth wave of an annual survey to understand how the membership and other keyaudiences perceive the organisation as a whole. This provides a tangible measure of how NUSis perceived by the membership of students’ union officers and staff. This report outlines thefindings of the fifth wave of research and, where appropriate, provides year on yearcomparisons.
Measure the perceptions of NUS held by staff at students’ unions and sabbatical officers
Identify year on year comparisons where possible
An online survey was conducted in April / May 2012 using a quantitative questionnaire built inSNAP. The questionnaire was strongly based on the previous years with just minoradjustments to allow for year on year tracking. There were 16 questions in total: 9 closedquestions and 7 open-ended questions. The survey was available to all students’ union staff and officers (part time and full time). Access to the survey was promoted via severalnewswires and on the NUS connect home page. There were a total of 431 respondents.
 e c  e a s i  n g a e em en t  
3.0 Sample Details
3.1 Role
Student’ union staff 48% (n=208)
Student Officers 39% (n=168)
Full-Time (Sabbatical Officers) 24% (n=105)
Part-Time (Student Officers) 15% (n=63)
3.2 Sector 
Higher Education 80.5% (n=297)
Further Education 17.9% (n=66)
 ‘Other’ 1.6% (n=6)
3.3 Region/Nation
Good geographic spread was achieved. A breakdown of the sample by region is shown in
Figure 1
below.Region/Nation % (absolute)South 16% (n=69)London 13% (n=54)Midlands and East 25% (n=106)North 24% (n=102)Scotland 15% (n=64)Northern Ireland 1% (n=2)Wales 7% (n=29)
Figure 1: Q3. In which super region or nation do you work? 
Please note: Base sizes for Wales and Northern Ireland are not sufficient to allow regionalanalysis.
4.1 Overall satisfaction* -
*includes ‘extremely’, ‘very satisfied’ and ‘quite satisfied’ 
Satisfaction with the NUS is down 10% this year, to 68% overall. This is a statisticallysignificant change to last year’s score of 78%, versus 79% in 2010.
Driving the decline is reduced satisfaction amongst student officers (full-time -11% to 61%(n=64) and part-time -13% (n=40)) and those working in Unions in Higher Education (-12% to 66% (n=196)).
Satisfaction amongst student’ union staff is high (83%, n=172), and static year-on-year.However, the majority (70% of those satisfied, n=121) state they are only ‘quite satisfied’ and so represent an opportunity to improve engagement.

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