Social Media Marketing World 2013

Stats Report

By Tweet Category for iPad

Date: 04/08/2013

Analysis of the session 'Social Media Marketing World 2013' created with Tweet Category

OVERVIEW

Session Social Media Marketing World 2013

Introduction: DATA FOR SUNDAY APRIL 7th. Report made using Tweet Category for iPad to measure impact and reach of #smmw13. Since there were no keynotes this day, a sinle "text tweets" category was created to sort the text tweets. Most of them showed the excitement for the event.

Statistics

Categories total tweets

1.489
Retweets

463
Replies Pictures

users

241 194 Links

Tweets Check-ins

445 65

448 96

Category Text Tweets Replies Links Pictures Check-ins

17.222.056 Impressions
Potential impact

Tweets per user

3,2

Total tweets 557 476 284 107 65

% 37 32 19 7 4

Original Tweets 445 448 194 96 65

RT 112 28 90 11 0

Users 298 156 177 73 38

3.889.951 Users
Potential reach

Followers per user

8.402

Charts
num. tweets

Most Active Users

78 63 49

_McLaughlin
tweets

40

39792
kyleplacy
21

followers

tweets

35

29306
0
00:00 6 apr

0
02:40

0
05:20

0
08:00

0
10:40

0
13:20 16:00 18:40
91

followers

21:20

00:00 7 apr

time

doverbEy
tweets followers

34

num. users

6775

63

40 29 24 14 31 27 16 25 15 17

42

29

4
>10000

jeffbrittain
tweets followers

33

1198

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

Ben_CaFCP
tweets followers

32

num. tweets per user

449

TheMikeEllis
tweets followers

>5 5 4 3 2 1 24 22 37

62

31

4199

67 251
num. users

KinetekMedia
tweets followers

24

8074

Analysis of the session 'Social Media Marketing World 2013' created with Tweet Category

CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Replies Text Tweets Links Potential Impact Replies Text Tweets Links Users Text Tweets Links Replies Number of tweets Replies Text Tweets Links Retweets Text Tweets Links Replies

4 5

Pictures Check-ins

4 5

Pictures Check-ins

4 5

Pictures Check-ins

4 5

Pictures Check-ins

4 5

Pictures -

Charts Impressions per category Tweets per category Users per category

Categories Category Text Tweets Replies Links Pictures Check-ins Total tweets 557 476 284 107 65 % 37 32 19 7 4 Original Tweets 445 448 194 96 65 RT 112 28 90 11 0 Users 298 156 177 73 38 Impressions 6.412.042 7.225.837 2.308.324 652.376 623.476 Potential Reach 2.943.103 1.489.979 1.238.513 348.971 423.081 Tweets/ User 1,9 3,1 1,6 1,5 1,7 Followers/ User 9.876 9.551 6.997 4.780 11.133

Analysis of the session 'Social Media Marketing World 2013' created with Tweet Category

USERS
Statistics

463
Number of users Top 5 users Most active users
_McLaughlin

115,8
Number of users per category

3,2
Number of tweets per user

37.197
Number of impressions per user

Most popular users

Arturas_

Users with the highest impact

kimgarst

40
tweets kyleplacy MariSmith

603.197
followers

2.505.906
impressions _McLaughlin

35
tweets doverbEy

191.573
followers ramitnarang

1.591.680
impressions MariSmith

34
tweets

175.219
followers

1.532.584
impressions

4 5

jeffbrittain

33
tweets Ben_CaFCP

4 5

Lennar

151.968
followers kimgarst

4 5

DaveKerpen

1.069.989
impressions kyleplacy

32
tweets

139.217
followers

1.025.710
impressions

Most participative users

Alghadouni

Retwitters
_McLaughlin

Most original users

Ben_CaFCP

5
num. categories Ben_CaFCP gabrielmurillo

33
num. of RTs doverbEy

32
original tweets

5
num. categories DowntownRob kyleplacy

8
num. of RTs TheMikeEllis

30
original tweets

5
num. categories

8
num. of RTs

29
original tweets

4 5
Charts

JasonMillerCA

5
num. categories KinetekMedia

4 5

jeffbrittain

7
num. of RTs KinetekMedia

4 5

kyleplacy

27
original tweets jeffbrittain

5
num. categories

5
num. of RTs

26
original tweets

8402
Followers per user

133 92 70 73 71

VERY HIGH INFLUENCE

23 1
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session 'Social Media Marketing World 2013' created with Tweet Category

HIGHLIGHTED TWEETS

MARKETiNG Rx @MarketingRxCa

23:57 - 07 Apr 13

Cat.: Text Tweets

Lee Odden @leeodden

18:29 - 07 Apr 13

Cat.: Text Tweets

TRENDING ON TWITTER! Yeah we are! #SMMW13

Wow. I was greeted at the airport by a friendly #SMMW13 volunteer who knew name. Now in a limo to hotel. Nice touch @mike_stelzner :)

Alfonso Baella @alfonsobaella

16:52 - 07 Apr 13

Cat.: Text Tweets

Nancy Smith @nsmith

16:15 - 07 Apr 13

Cat.: Text Tweets

Ready to enjoy Social Media Marketing World at San Diego, CA. #smmw13 #SMMW

So impressed with the high level of service @marrittmarquis in #sandiego for #smmw13

Kimberly Reynolds @QRKim

06:07 - 07 Apr 13

Cat.: Text Tweets

Ken Waggoner @alawine

17:34 - 07 Apr 13

Cat.: Replies

Fun time tonight at #smmw13 @kimgarst is a doll!

@themikeellis can't wait to see the flow of #socialmedia ideas in the #SMMW13 tweet stream today :)

Diono Allana @DionoAllana

23:43 - 07 Apr 13

Cat.: Pictures

Mike Ellis @TheMikeEllis

23:13 - 07 Apr 13

Cat.: Pictures

Registered! #SMMW13 http://t.co/N5xpmkNp46

In the bar at @MarriottMarina I spy #socialmedia giants @jaybaer and @mitchjoel http://t.co/7Iu1bwWoKZ #SanDiego #smmw13

Natasha Gonzalez @NatashaSocMedia

21:56 - 07 Apr 13

Cat.: Pictures

Doyle Wheeler @KinetekMedia

20:32 - 07 Apr 13

Cat.: Pictures

Amazing View #SMMW13 http://t.co/Kk30u2urzK

Truly amazing! #SanDiego is happening thanks to @MarriottBay! #SMMW13 http://t.co/hnYnWHgDxp

Analysis of the session 'Social Media Marketing World 2013' created with Tweet Category