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Industry Canada Letter

Industry Canada Letter

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Published by timshore
FDCC letter from Robin Kay
FDCC letter from Robin Kay

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Published by: timshore on Mar 20, 2009
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06/16/2009

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55 AVENUE RD., SUITE 2350 TORONTO, ON M5R 3L2 T. 416 922 FDCC(3322) F. 416 922 4292INFO@FDCC.CAWWW.LOREALFASHIONWEEK.COM
April 27, 2006Ms. Jan TremblayManufacturing Industries BranchIndustry Canada151 Yonge Street, 4
th
FloorToronto, ON M5C 2W7Dear Jan:As the President of the Fashion Design Council of Canada (FDCC) and ExecutiveDirector of L’Oreal Fashion Week I am writing this letter in response to the
 
concernsraised at an April 11 meeting that our Government Relations Team attended.I have always felt that the FDCC’s relationship with yourself and other industry Canadastaff was positive and indeed successful in helping to put Toronto Fashion Week on theglobal fashion map.It appears that there are some serious concerns over the FDCC’s apparent failure toprovide specific documents and reports pertaining to past funding agreements with thefederal government. I sincerely hope that the feedback contained in the accompanyingmemo will help alleviate the concerns you have expressed.I meet with my board members regularly who have full knowledge of the contents ofthis letter. Jan, our relationship is very important to me personally and of course governmentrelations with the FDCC and the industry is paramount.
Regards,Robin Kay, President
 
55 AVENUE RD., SUITE 2350 TORONTO, ON M5R 3L2 T. 416 922 FDCC(3322) F. 416 922 4292INFO@FDCC.CA WWW.LOREALFASHIONWEEK.COM
April 27, 2006Fashion Design Council of Canada (FDCC) Response to issues raised byIndustry CanadaCurrent PEMD Audit of FDCC
There is no disagreement on the FDCCs part on the reasons for the audit being launched..As a result, the FDCC is now paying $1000 a month based on an audit totalling $22,000.The FDCC has cooperated on this and the issue should not become one that further restricts the FDCC in future dealings with the government.
Benefits Being Offered to FDCC Members as Trade Association
The FDCC does in fact offer various benefits to its members. This includes 2 tickets toeach Fashion Week event and a regular newsletter with updates on issues throughout thedesign industry. As well, over the past two years, the FDCC has operated a two-person“Government Action Team” that has directly conveyed to government officials the FDCCview point concerning the challenges facing fashion designers in Canada.Above all else, we support and help sponsor any number of shows and installations thatdesigners create throughout the year. Many of these shows can only happen with FDCCsupport. Without our support, many young designers would never have a chance toshowcase their talents outside of Fashion Week.Also, Each member is invited to spend an hour/half hour or so with Robin Kay, to discusstheir careers and discuss and critique their career goals. This has proven to be extremelyvaluable to FDCC members.
How is Toronto Fashion Week Different than other Canadian FashionWeeks?
Toronto Fashion Week is the only recognized national fashion week event in the country. Neither Montreal nor Vancouver are recognized in the same way, both within the industryitself and in terms of media coverage. Almost one-third of TFW designers each
 
55 AVENUE RD., SUITE 2350 TORONTO, ON M5R 3L2 T. 416 922 FDCC(3322) F. 416 922 4292INFO@FDCC.CA WWW.LOREALFASHIONWEEK.COM
season come from Quebec. We have communicated with other cities to suggest that theyhave “fashion festivals” rather than “Fashion Weeks”, but they seem to prefer using thelatter term. Frankly, this may cause some confusion over which city and events representthe industry on a national scale. In fact Calgary has recently decided to launch a FashionWeek of its own.In terms of who attends, we have always encouraged designers to become runway ready,retail ready and export ready. This is best accomplished via Toronto Fashion Week,which is meant to showcase up and coming Canadian design talent, thus allowing them tomake the next step to the serious markets, i.e. Milan, New York, Paris. As an example,high-profile designers such as Beckerman, Paul Hardy and Arthur Mendonca all spentmoney to show their lines in other cities over the past year.This is perfect example of why Toronto Fashion Week is so important. These designerswere able to showcase their talents in previous years via Fashion Week, thus gaining thecoverage they needed to “make the next step.” As an example, five years ago few peoplein this country had heard of Paul Hardy let alone anyone in foreign markets. The FDCCdoes not put on Fashion Week to simply attract the same “big names” year after year- wecreate Fashion Week to allow the “next Paul Hardy” to showcase his/her talents in order to become more runway and export ready, which is obviously the key to long-termsuccess.In terms of attracting buyers, we had over 300 buyers at the recent Fashion Week held inMarch, including buyers from Germany and England. Those buyers attended the event inlarge part because of the strong interest conveyed by the Canadian consulates in thosecountries. The FDCC works directly with our consulates to bring attention to eachFashion Week event in order to attract more foreign buyers, who in turn can spread theword about the design talent being produced in Canada.We also opened up Fashion Week to the general public by selling tickets to the MarchTFW. We sold appox.300 tickets to the March event. Many of our sponsors also distributetickets to the public via their own promotions and their websites. We certainly agree thatthere are ways to increase revenues via sales to the general public but at the same time, itsimportant to remember that the FDCC must maintain our status by conducting FashionWeek in a way that respects our industry guests, media and designers. There is a balancethat must be maintained.

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