Title: A Systemic Analysis of Digital Music Distribution on the Interneti
Table of Contents
Abstract ......................................................................................................................... iv Glossary ........................................................................................................................ vi Chapter 1: Introduction ................................................................................................... 1
1.1 Purpose ................................................................................................................. 4
1.3 Target Group......................................................................................................... 4 Chapter 2: Literature Review .......................................................................................... 5
2.1 The Music Industry: An Overview ........................................................................ 5
2.2 How the Traditional Music Industry Works ........................................................... 6
2.3 What is an eBusiness Model? ................................................................................ 7
2.4 Changes in the Music Industry’s Value Chain ....................................................... 9
2.5 Growth of Digital Music: A Background ..............................................................12
2.6 The Industry’s Participants ...................................................................................13
2.6.1 Artists ...........................................................................................................14
2.6.2 Record Labels ...............................................................................................14
2.6.3 Digital Music Retailer ...................................................................................15
2.6.4 The Consumers .............................................................................................16
2.7 Challenges in the Digital Music Industry ..............................................................17
2.7.1 Revenue Stream and Pricing ..........................................................................17
2.7.1.1 Artist Perspective ...................................................................................17
2.7.1.2 Digital Music Retailer Perspective ..........................................................18
2.7.1.3 Record Label Perspective .......................................................................19
2.7.1.4 Consumer Perspective ............................................................................20
2.7.2 Gaining Value from and Adding Value to the Industry ..................................20
2.7.2.1 Consumer Perspective ............................................................................20
2.7.2.2 Digital Music Retailer Perspective ..........................................................21
2.7.2.3 Record Label Perspective .......................................................................22
2.7.2.4 Artist Perspective ...................................................................................23
2.7.3 Piracy Perspective .........................................................................................23
2.7.3.1 Artist Perspective ...................................................................................23
2.7.3.2 Record Label Perspective .......................................................................24
2.7.3.3 Digital Music Retailer Perspective ..........................................................24
2.7.3.4 Consumer Perspective ............................................................................25
2.7.4 Deciding on an Effective Business Model .....................................................26
2.7.5 Copyright and Standards ...............................................................................27
2.7.5.1 Artist Perspective ...................................................................................28
2.7.5.2 Record Label Perspective .......................................................................29
2.7.5.3 Digital Music Retailer Perspective ..........................................................29
2.7.5.4 Consumer Perspective ............................................................................29
2.8 Current Models and Trends in the Digital Music Industry ....................................30
2.9 Proposed Business Models ...................................................................................34
2.10 Summary of the Industry ....................................................................................35
Title: A Systemic Analysis of Digital Music Distribution on the InternetiiChapter 3: Methodology ................................................................................................37
3.1 Research Aims .....................................................................................................37
3.2 Data Collection ....................................................................................................37
3.3 Qualitative Vs. Quantitative .................................................................................39
3.4 Hard Systems Vs. Soft Systems............................................................................40
3.5 Methodology Selection ........................................................................................40
3.5.1 Soft Systems Methodology (SSM).................................................................40
3.5.2 General Systems Theory ................................................................................42
3.5.3 SSM’s Tools .................................................................................................43
3.5.4 The Checkland Approach ..............................................................................45
3.5.5 The Wilson Approach (Wilson 2001, p.8) .....................................................46
3.5.6 The Customised SSM Approach Adopted for this Study ................................46 Chapter 4: Analysis, Evaluation and Learning................................................................49
4.1 Player Profiles ......................................................................................................49
4.1.1 Consumer Profile ..........................................................................................50
4.1.2 Artist Profile .................................................................................................51
4.1.3 Digital Music Retailer Profile ........................................................................51
4.1.4 Record Label Profile .....................................................................................51
4.2 Root Definitions ...................................................................................................52 4.3 Conceptual Models (Issue-based) .........................................................................57
4.4 Monitoring and Control Functions........................................................................63
4.5 Analysis – Exploiting the Models .........................................................................64
4.6 Evaluation ........................................................................................................71
4.7 Learning and Reflection .......................................................................................77
4.8 Future Work .........................................................................................................80 Chapter 5: Conclusions ..................................................................................................83 References .....................................................................................................................86 Websites Mentioned ......................................................................................................93 APPENDICES ...............................................................................................................94 APPENDIX A ...............................................................................................................94
APPENDIX B ............................................................................................................. 105
Appendix B-1 .......................................................................................................... 105
Appendix B-2 .......................................................................................................... 106
Appendix B-3 .......................................................................................................... 106
Appendix B-4 .......................................................................................................... 107
APPENDIX C ............................................................................................................. 108
APPENDIX D ............................................................................................................. 110
Appendix E.................................................................................................................. 112 Appendix F .................................................................................................................. 114
Appendix G ................................................................................................................. 116
Title: A Systemic Analysis of Digital Music Distribution on the InternetiiiAppendix H ................................................................................................................. 117 Appendix I ................................................................................................................... 118
Appendix J .................................................................................................................. 120
Appendix K ................................................................................................................. 121
Appendix K-1 .......................................................................................................... 121
Appendix K-2 .......................................................................................................... 122
Appendix K-3 .......................................................................................................... 124
Appendix K-4 .......................................................................................................... 126
Appendix K-5 .......................................................................................................... 127
Appendix K-6 .......................................................................................................... 129
Appendix K-7 .......................................................................................................... 130
Appendix K-8 .......................................................................................................... 132
Appendix K-9 .......................................................................................................... 133
Appendix K-9 .......................................................................................................... 135
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3.5.2 General Systems Theory for A Systemic Analysis of Music Distribution Over the Internet
A thesis on digital music disttribution on the Internet using the Soft Systems Methodology (SSM) to holisitcally anaylse this new industry.
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