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NEW MEDIALIFE CYCLE ANALYSIS
BRIEF“Today, Scribd is the place where you publish, discover anddiscuss original writings and documents. More than 50million people each month are finding or sharing fun,functional or fantastical writings and documents onScribd.com and tens of thousands of other websites thathave embedded Scribd's document reader.”
Source: Scribd.com
URLwww.scribd.comUNIQUE APPROACH“With Scribd's iPaper document reader, anyone can easily upload and immediately share their original works onScribd.com or any other website. iPaper transforms PDF, Word, PowerPoint and many other file formats into anelegant web display. Your work can be shared with Scribd'scommunity of passionate readers, and because every wordof your document is indexed for search engine optimization,your screenplay, novel or even sheet music and recipes alsocan be discovered by the world.”
Source: Scribd.com
VALUABLE CONTENT SAMPLESBarack ObamaNew York TimesDataMonitor UCLA
Scribd.comMarch 20, 2009
 
01750000350000052500007000000Nov 25, 2007Apr 1, 2007Jul 1, 2007Oct 1, 2007Jan 1, 2008Apr 1, 2008Jul 1, 2008Oct 1, 2008Jan 1, 2009
   U  n   i  q  u  e   V   i  s   i  t  o  r  s
    E    S     C     A    L    A    T    E    A    D    O     P    T    G     E    S     T    A    T    E    E    X    P    E    R    I    M    E    N    T    M    O     N    E    T    I    Z    E
Scribd.com New Media Life Cycle Chart
Date Milestone
Nov 25, 2007Feb 12, 2007 Jul 22, 2007 Jul 31, 2007Aug 19, 2007Oct 25, 2007Oct 26, 2007Feb 19, 2008Feb 28, 2007Apr 5, 2008Apr 15, 2009Apr 19, 2008Apr 21, 2008May 6, 2008May 21, 2008 Jun 3, 2008 Jul 28, 2008Aug 29, 2008Sep 29, 2008Nov 12, 2008Dec 4, 2008 Jan 20, 2009Feb 14, 2009
BetaPublic LaunchiPhone AccessInternational User InfluxGroups LaunchedThumbnails SearchGroups re-LaunchediPaper LaunchesDNC Uses iPaperiPhone App ReleasedIntegration with AptureMicrosoft Office Support 2008Batch UploadingTelevision News StoryWall Street JournalWorld Economic ForumObama on ScribdRedesign LaunchedPresidential Debate TranscriptsTopics FeatureWordpress IntegrationInaugural Address on ScribdBook Previews
SCRIBD ENTERSMONETIZATION PHASE
Earlier this year, shortly after the exposure Scribd received as aresult of the US election traffic, Scribd.com entered theMonetization phase of their life cycle.Recent news articles and promoted features point to publishingrelationships as a potential revenue stream for the onlineaggregator of ‘printed’ content.For content creators, Scribd offers you a unique and excitingopportunity to create and distribute content through their content aggregation as well as on your web properties.Some of Scribd categories for content distribution include:presentations, business, academic, e-books, manuals, researchand even resumes and CVs.
Data Source: Compete.com
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