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Table Of Contents

1 Introduction
2 Business Idea
2.1 Vision
2.2 Mission
3 Background information
3.1 E-commerce and E-business
3.1.1 Definitions
3.1.2 The 4 Stages of Developing E-Commerce service
3.2 Online Shopping in Finland
3.3 Advantages and Challenges of E-Business
4 MARKETING
4.1 Market Segmentation
4.2 Market Definition
4.3 Marketing strategy
4.3.1 External environment analysis: PESTEL
4.3.2 SWOT Analysis
4.3.3 Competitor Analysis
4.3.4 Marketing mix
4.3.5 Porter’s Generic Strategies
Porter’s Generic Strategies
4.4 Advertising
5 LOGISTICS
5.1 Delivery
5.2 Warehousing
6 PAYMENT OPTIONS
6.1 Methods of payment
6.2 Verkkomaksut.fi
7 Budgeted Profit & Loss
7.1 Table of Budgeted Profit & Loss
8 CONCLUSION
References
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Pelkonen Jussi

Pelkonen Jussi

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Published by Abhay Singh Chandel
Pelkonen Jussi
Pelkonen Jussi

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Published by: Abhay Singh Chandel on Apr 08, 2013
Copyright:Attribution Non-commercial

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09/13/2013

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