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From Paper-and-Pencil to Screen-and-KeyboardStudies on the Effectiveness of Internet-Based Marketing ResearchElisabeth C. Brüggen-Deutskens
 
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50% European researchers say they have replaced face-to-face studies with online research over the last year
(Greenfield/CiaoOnline Research Barometer 2005)
q
75% of research decision makers in the US tried onlineresearch and expect to use it again in the future
(Acorn / IIR)
q
Companies currently doing research online spent, onaverage, 28 percent of their total research budgets ononline methodologies in 2004
q
By 2010, almost one-third of all survey researchexpenditures will be directed towards online methods
q
Increase from €3 mill. in 1996 to 500 mill. in 2002
(Hogg 2002)
q
Value of the online research market is set to triple in threeyears, reaching $4 billion by 2008
(Cambiar/ GMI 2005)
q
Online research is surging, and within the next few years islikely to become the most common form of all marketingresearch fieldwork conducted
(Marketing Research Association Executive Director 2006)
q
Online research is the largest paradigm shift in the industrysince the late 1950's
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gollum

great document - really helpful! thanks!

reply07 / 01 / 2007
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