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Integrated Marketing Framework

This is a marketing framework I developed back in 2004 when I led technology marketing programs for Itron. I like it for go-to-market planning sessions where situational analysi... (More)

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Category:	Business/Law
Rating:	(1 Rating)
Upload Date:	03/20/2009
Copyright:	Traditional Copyright: All rights reserved
Tags:	marketing solutions strategy leads operations channel strategic marketing (more tags) marketing solutions strategy leads operations channel strategic marketing lead generation lead management product marketing integrated marketing communications solution marketing demand generation itron corporate marketing marketing programs swystun gtm go to market industry marketing jayne swystun (fewer)

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