Cosmos Bank, the dominant player in Taiwan’s cash-card market, uses SAS Visual Analytics to dive into its big dataor up-to-the-minute customer intelli-gence and risk management. As a result,board members and risk managers canmake the most inormed decisions at theright time to help the bank maintain anedge over the competition.Cosmos is the largest issuer o cashcards in Taiwan – 560,000 in all – and itcontrols 57 percent o the market orcash loans. With such high volumes o customer and transactional dataaccumulating by the minute, Cosmosturned to SAS or a high-perormancesolution with real-time discoverycapabilities.With SAS Visual Analytics, the risk management team no longer needs torush out management reports or boardmeetings. Instead, bank executives haveinstant access, via PC or tablet, to thelatest insights based on the latest data,which enables them to make smartdecisions switly and confdently.Now, Cosmos can analyze datainstantly. Less time spent processingthe data means more time or makinggood use o it. Along with higher-qualitydecision support, bank executives gainreal-time insights or risk control,business development and fnancialmanagement.
Available and affordable
Cosmos started using SAS in 2006 orinormation management, data integra-tion and analytics. By integratingcorporate and consumer data, Cosmosgains advanced decision support or risk management and product marketing.Building on that oundation, SAS Visual Analytics provides a big data solutionwith instant access to large stores o inormation and data analysis that isast, smart and mobile – or as JamesLin, Executive Vice President and Chie Risk Ofcer, puts it: “technologicallyavailable and cost-aordable.”Cosmos Bank’s board members hadreceived static reports in PowerPoint.When the board required more details,risk managers could not always respondinstantly due to technology andresource constraints, which sometimesresulted in missed opportunities.
With SAS Visual Analytics, boardmembers and risk managers can runtheir own analyses and discoverywithout requiring extensive IT support. They can generate and share their ownreports, dashboards and visualizationssimply by clicking or drilling into items o interest.For example, senior management canbreak down cash-card issuance bybranches, sales representative andother ways. And the bank gains custom-er insights that help it oer the rightproducts at the right time, reeinganalysts to spend more time under-standing the business than creatingreports.
For big data, Cosmos Bank usesSAS
Get the most from big data tomake the most informed decisionsat the right time.
Executive management hasaccess to up-to-the-minute risk intelligence and customer intel-ligence for decisions that keep thebank ahead of its competitors.