Collected Blogs on Book Parts Described – Originally published March 9 to 20

Kicking off the book authoring!

So, it is time to kick off the book authoring!

The working title is

"Sustainopreneurship - Business with a Cause. The Whys, Whats and Hows of Entrepreneurship and Innovation for Sustainability".

The title has been discussed earlier on the book groupon the community "Sustainopreneur's Café".The book will partly recycle and edit earlier texts created (mostly academical) into popular format, and addnew content in some lines, enriching first and foremost with case stories and detailed sharing on the "how"aspect - ideas on how to create a sustainopreneurial venture.

Over the next days, I will share the intended content of the finalized book part by part, by giving summariesof each part. When this exercise is done, a synopsis will be created to get to the core of the matter - and awise thing to do after each and every part has been presented in details, 400 words a post. Sources andprocess related to each and every part will also be covered in detail, with a preliminary outlining of thechapters included in the book. Firstly, though, sharing every part title and the intended content in onesentence.The book is intended to end up in 500+ pages, with eight main parts and one introductory part, with 33chapters.

Part 0. The Coverage

This part grasps the purpose and content (and also the process of the creation) of the book.

Part I. The Context

This part will be dealing with the sustainability issues, the causes of the sustainability-related problems, andproblems with the institutions set to solve the these problems.

Part II. The Concept

This part covers the emergence of the ideas, the theories and the final formulation of thesustainopreneurship concept, that ended up in the publishing of the Wikipedia article in October 17, 2008.

Part III. The Chronicles

This part covers the central stories and personal accounts/experiences to relate to the emergence of theconcept, and its further development and proliferation.

Part IV. The Cases

This part is a rich set of case stories, illustrating and enriching the meaning of the concept.

Part V. The Contemplations

This part discusses the learnings so far, and reflects around the cases, ending up in conclusions and modelsto understand sustainability innovations and entrepreneurship, its enablers and core ideas deeper.

Part VI. The Challenges

This part deals with future challenges, both related to the research and practical implementation andfurther proliferation of the concept, and suggestions on how to overcome them.

Part VII. The Communication

This part deals with the further communication of the key messages, and how to get the movement toincrease in strength.

Part VIII. The Critical Mass?

The final part deals with the key question - "How can we innovate and interact in order to reach a criticalmass of people and energies to create a sustainable world?"

Part 0. The Coverage?

The intro part of the book - Part 0. - i. e. Part Zero, yes;

"The Coverage"

will deliver what it says. It graspswhat the book will cover, but not just that. It will tell the story of the story - how the book came to be. Sincethe book as a whole will be written in an almost totally transparent mode a core of the content of this part,building the foundation of the book, will deal with the process as much as the content.Of this reason, this part will be written last, since we know by then how it came out :). It will be the partwith the fewest number of chapers. In fact, intended only one - since meta-content should be kept brief, inmy honest opinion. Nothing more boring in fact with e. g. as the case with academic dissertations, goinginto detail in the "introduction" with lengthy passages on problem formulation, purpose, researchquestions, scientific departure and so on - so much to be covered before the really interesting and juicyparts come to your eye!So: In the same manner as keeping this part short, I keep this blog post talking about this introductory partof the book short as well!

Part I. - The Context Described

The first part of the book is outlined to consist of two chapters.

Chapter 2 - The Sustainability Challenge

The first chapter - key descriptor "the Sustainability Challenge" - introduces the wider context which isrelated to the sustainability agenda at large, where some short history and notes of the concept of sustainability and sustainable development is made. An illustration of the institutions that is there to solvesustainability-related problems will be made, and some personal encounters and general reasons on whythey mostly fall short to tackle the issues at hand. The characteristics of sustainability problems aredescribed, and what makes it hard and complex to solve them is given.